International Marketing of Marks & Spencer (M&S) in Vietnam - Essay Example

Only on StudentShare

Extract of sample
International Marketing of Marks & Spencer (M&S) in Vietnam

The focus in this paper is on Marks & Spencer (M&S), a UK-based company that was established by Michael Marks and Time Spencer many years ago, and it is now one of the largest clothing, food, and home product retailers in the world. The company has an ambitious goal, which is to become the “world’s most sustainable major retailer” by 2015. The company has a group revenue of £8,733.0 million in the UK and £1,0073 million in the international market. Providing needs and satisfying customers with the best product experiences across the world are the top priorities of M&S; in fact, they have continued to meet expectations of their 21 million weekly customers by expanding in many international markets. M&S has about 700 domestic retail stores in the UK and “361 wholly-owned, partly-owned, and franchised stores in 43 territories across Europe, the Middle East and Asia.” Macro-environment is one of the environmental issues that influenced the retail industry in Vietnam, as well as the industry’s growth prospect. This analysis will focus on major trends that have an impact on the organizational growth of foreign-invested companies including socio-cultural and demographics, technology, economic condition, ecology and physical environment, and political-legal. In every investment, understanding customs and behaviors of a certain country is one of the important factors to be successful in foreign markets. ...Show more

Summary

The researcher of this following essay will make an earnest attempt to investigate or conduct a global market opportunity analysis of Vietnam’s macro environment (STEEP) and recommend possible market entry strategies for M&S in Vietnam. …
Author : rohandeangelo
International Marketing of Marks & Spencer (M&S) in Vietnam essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International Marketing of Marks & Spencer (M&S) in Vietnam"
with a personal 20% discount.
Grab the best paper

Related Essays

Marks and Spencer Company marketing Audit
Marks and Spencer Company The company offers high quality, stylish, home products, and exceptional value clothing. Marks and Spencer employ over 75,000 people in the United Kingdom and abroad. The company is the leading provider of women’s lingerie and wear in the United Kingdom, and it is rapidly growing worldwide.
10 pages (2500 words) Essay
Marks & Spencer
It has been facing survival crisis amidst intense competition (Mellahi, Jackson and Sparks, 2002). In addition they have not been spending on marketing. Its competitors include the traditional rivals such as John Lewis and Next, and in addition very recently Primark, with its low-cost clothing has changed the face of British High Streets (Ruddick, 2012a).
6 pages (1500 words) Essay
Fashion Marketing -Marks and Spencer
The essay analyzes marketing in fashion. The Zara fashion company defines the global market environment in accordance to the marketing variables of psychographic, demographic, behavioral, and the demographic factors. ). Further, the company establishes on the essence of technology in compromising the negative forces.
4 pages (1000 words) Essay
Outlook report for M&S(Marks & Spencer)
It also claims to be the number one provider of womenswear and lingerie in the UK, and now is targeting to grow their market share in menswear, kidswear and home products, through their web-based online trade portal. The clothing and homeware sales portion accounts for about 49% of their businesses while the remaining 51% comes from food business, where they sell a wide range of products.
9 pages (2250 words) Essay
Marks & Spencer
Sales decline was 4.8 % in 2000. The tools and frameworks applied to marketing in the UK do not differ to those used to market products in other countries. Identifying these issues and assessing their effect on strategy provides the basis for the M&S to analyse the causes of sales decrease and possibility to develop a new strategic plan in order to obtain a strong market position.
11 pages (2750 words) Essay
Marks & Spencer
Everybody knows that retail is one of the most competitive economics sector. Shops, marketplaces, boutiques, super- and hypermarkets offer us great choice of different goods. That's why if any company has been taking the top positions for almost 10 years, - it is considered as a great success.
6 pages (1500 words) Essay
Fashion Marketing and Advertising. Marks & Spencer
This essay investigates the principles of marketing and advertising in the fashion industry. “To make aspirational quality accessible to all” is the mission of M&S. Last 2004, Stuart Rose was appointed as the new Chief Executive of M&S. According to Stuart Rose, M&S is now in its move to reach the ambitious goal of the company.
12 pages (3000 words) Essay
International Marketing -Situational analysis, Marks and Spencer FRANCE
The perceptual map below displays the relationship of each company relative to the consumer perception. Kookai and Jigsaw are multi-quadrant participants. The map includes the customer
1 pages (250 words) Essay
Marketing Case Study: Marks & Spencer
Decisions on supply chain and brand positioning ought to increase sales and profit margins. The positioning of M&S has not changed in the last 12 months, mainly because the company does
10 pages (2500 words) Essay
Marketing Export: Marks and Spencer
The author determines the exportation potential of a product first requires an assessment of the success of the product in the domestic market. He recommends adequate market research and consultation before the implementation of the exportation strategy. The customers’taste and preference dictate the company’s products and product design.
15 pages (3750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT