Consumer Behaviour in China

 Consumer Behaviour in China Essay example
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Name Tutor Course Date University Consumer Behaviour in China Introduction It is essential to study the consumer behaviour since it determines the expectations of the target market (Herbert, 2001 p. 91-127). Through analysing of the consumer behaviour, a marketer is capable of determining availability of a market opportunity in an area.


Personality Personality refers to special organization of the different behaviour of particular individuals. This is in regard to both physical and psychological aspects, which influence the behaviour and responses in the social and physical surrounding (Silver, 1986 p. 67-89). Through studying of the personalities of the Chinese, one can study the consumer behaviour of the Chinese. The personalities of the Chinese vary from one individual to the other. The personality of individuals helps in identifying individual differences. Although personality is usually consistent and enduring, it may change due to the life events. Personality helps in identifying the culture of individuals. Hence, emanating from the different personalities in China, the personalities help in determining the culture of the Chinese people. Most of the Chinese culture can be traced many centuries ago. The culture is unique, diverse and harmoniously blended. The government of china has supported the existence of the different cultures of its people since the citizens have different personalities. The Chinese have a culture in sports, food, art and drinking. Due to their culture of holding celebrations and partying, a drinking culture has been well established in china (Johnson, 2009 P. 135-141). ...
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