Consumer Behaviour in China

 Consumer Behaviour in China Essay example
Undergraduate
Essay
Marketing
Pages 3 (753 words)
Download 0
Name Tutor Course Date University Consumer Behaviour in China Introduction It is essential to study the consumer behaviour since it determines the expectations of the target market (Herbert, 2001 p. 91-127). Through analysing of the consumer behaviour, a marketer is capable of determining availability of a market opportunity in an area…

Introduction

Personality Personality refers to special organization of the different behaviour of particular individuals. This is in regard to both physical and psychological aspects, which influence the behaviour and responses in the social and physical surrounding (Silver, 1986 p. 67-89). Through studying of the personalities of the Chinese, one can study the consumer behaviour of the Chinese. The personalities of the Chinese vary from one individual to the other. The personality of individuals helps in identifying individual differences. Although personality is usually consistent and enduring, it may change due to the life events. Personality helps in identifying the culture of individuals. Hence, emanating from the different personalities in China, the personalities help in determining the culture of the Chinese people. Most of the Chinese culture can be traced many centuries ago. The culture is unique, diverse and harmoniously blended. The government of china has supported the existence of the different cultures of its people since the citizens have different personalities. The Chinese have a culture in sports, food, art and drinking. Due to their culture of holding celebrations and partying, a drinking culture has been well established in china (Johnson, 2009 P. 135-141). ...
Download paper
Not exactly what you need?

Related papers

The influence of advertising on consumer behaviour
Advertising is a way of communication by a company to individual or group of consumers. It is through this channel that the companies are able to attract consumers to their goods and services. In addition, advertising can manipulate the consumers buying behaviour hence increasing the company’s sale revenue (Vitez, Para 1, 2010). Therefore, it is evident that advertising is an enveloping way of…
China-home for Apple or Samsung
The study would include an analysis of the market that would also include a comparison of the marketing mix of Apple with Samsung that is a core competitor for the company. The study would further include an analysis of the existing academic literature on the aspect of marketing communication. A section would also be devoted towards analysing the ethical aspects in marketing communication.…
Challenges of International Apparel Brands in Penetrating China
Findings: China is the fastest growing economy and the new hotspot for the companies worldwide. The preferences of the consumers have changed since the liberalisation of the economy and foreign brands have become symbolic status. Yet, it can be seen that the older roots of Chinese culture still impacts the buying behaviour. The lack of knowledge of Chinese culture amongst foreign brands has also…
consumer behavior of hk people towards ipad (tablets)
Organizations like Apple have managed to make a mark for themselves in the industry through the launch of innovative products like iPhones, pads and tablets. The market dynamics are driven by the growing consumer demand for hi-tech products that caters to their hectic schedules and supports multiple functionalities for extended usage. Consumers seek multiple functionalities and utilities in a…
Consumer Buyer Behaviour and Organisational Buyer Behaviour
The consumers are observed to usually undergo a psychological course of action while making purchase of products. This particular course of action is frequently regarded as “consumer buying process”. The buying process of the consumers entails few different stages while arriving at a final purchase decision. The ‘consumer buying behaviour’ is explained to be the buying of the products for…
Consumer behaviour
Electric Bike An electric bike or a scooter is an enhanced form of conventional bike that is operated by a battery. According to Graham and McGowan, (2008), electric bikes were first developed in Switzerland in 1980. These bikes use rechargeable batteries with the capability of converting electrical energy into mechanical energy. They use direct drive or geared motor units. Electric motorized…
Consumer Behaviour
Many enterprises jumped in on this opportunity and took on local manufacturing of e-bikes, importation and selling of e-bikes and other related industries. The challenge for these businesses is how they will stay afloat as the number of competition rises. In venturing into a business, one must first do a strategic planning and come up with a feasibility study or business plan so as to guide the…