Size, growth, current trends, developments & key factors of The Reformation - Essay Example

The Reformation The Reformation The Reformation is a multinational company based in Los Angeles in the United s. Notably,the Reformation is the first sustainable factory in the United States (The Reformation, 2014). The Reformation sources its raw materials locally. In fact, the brand sources its materials from New York and Los Angeles studios, and sells its products directly to its own stores at fair prices. This enables the factory to create jobs at the domestic level, which adds top economic growth in USA.

More so, the locally sourced raw materials do not lead to global pollution when shipping and receiving from overseas and hence the sustainability of the factory (The Reformation, 2014). Since the company only operates in USA now and has a unique sustainability, it is likely to expand globally. Indeed, its sustainability attracts a competitive advantage and good will that can push the company to the international front.Ideally, Reformation is an environmentally sustainable fashion brand that recycles vintage and surplus materials to create a chic, limited edition collection (The Reformation, 2014).

The brand abhors environmental conservation and efficiency in operations. As such, the company seeks to produce their collections in the shortest time possible. Most importantly, the designers at the factory are flexible, moves with technology, and satisfy the customer’s fashion needs. Moreover, the factory ensures that their collections get to the customer at the right time upon placing an order. The factory has a mission of producing high quality and fashionable collections. With these aspects, the brand may be heading to the international market.

The Reformation deals in the production of a wide range of products, which include dresses, tops, jumpers, bottoms, basics, outerwear, sweaters, and accessories (The Reformation, 2014). Nevertheless, the brand has the capacity to produce other collections in response to the growing customers’ needs. Notably, the brand operates in three renowned stores in the United States of America. These fashion stores include Reformation LES in New York, Reformation SoHo in New York, and Reformation Melrose in Los Angeles (The Reformation, 2014).

The factory is planning to open other stores outside America. Indeed, the factory has been delivering its collections to its online customers based in other locations outside USA. As such, the size of the factory is growing and soon it might go global. Subject to the difficulty and time consumption in operating Vintage stores, Reformation builds its product line into three easy-to-shop categories. Notably, these categories include standard, curated, and refashioned which depict market and technology growth in the factory.

Ideally, the standard assortment is a product of vintage garments, which the designers clean, size, and modifies to fit the Reformation design (The Reformation, 2014). On the other hand, the curated collection is one-of-a-kind repurposed vintage with a reformation touch. Ultimately, the Refashioned collection comes from reclaimed vintage clothing and dead stock fabric. The factory is offering a sale price adjustment on items purchased online within 7 days of the item placed on sale (The Reformation, 2014).

It also accepts unworn, unwashed, and unaltered collections in saleable condition with original tags attached for a full refund (The Reformation, 2014). Currently the brand is seeking to improve its sustainability and collaborate with like-minded people. The brand is also developing as it seeks a new approach to fashion where it has a vision of focusing on the environment and how its business affects the world and community. Moreover, it offers triple checked collection, which depicts the very best quality and fit.

ReferenceThe Reformation. (2014). Reformation. Retrieved from: http://thereformation.com/