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Strategic Analysis of ARM Holdings - Essay Example

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To achieve this business design ARM collaborate with leading semiconductor-manufacturing companies to produce what the markets demands (McIntosh, 2011:86). Its partner companies have been able to produce smart and modern electronic devises, which consume little energy. The move made by ARM to collaborate with semiconductor companies is because of the expenses involved in designing and production electronic devices produced by these companies. Collaboration has symbiotic benefits to ARM and these semiconductor companies because ARM and the semiconductor companies spread the costs thereby reducing the overall cost they would have spent as individual companies. ARM has been able to make money through licensing semiconductor companies to use its designs (Espinoza, 2010). Since the technology design of ARM is appealing to the market, semiconductor companies, which have collaborated with ARM, have been able to make profit while marketing products of ARM. Marketing strategy of ARM has enabled it to compete favorable with other semiconductor companies. Introduction ARM Holding has been able to initiate competition in the semiconductor industry through its technological designs and strategic approaches it uses to command it business (Southon, 2011:126). Products produced by the partnering companies have made ARM to achieve a lot of profit. In analyzing strategies developed by ARM, this case would address the following. Section one of the report will analyze the business environment of ARM holding, in section two, the report will access ARM capacity to respond to environmental changes, in section three will address option that the company has at its disposal and section four would be recommendation and implementation plan. Business Environment of ARM Holding ARM holding has been able to use its business environment to gain the market share. The company enjoys political stability of UK and legal framework of the country. ARM Holding collaborates with other semiconductor manufacturing companies to market its products (ARM). This collaboration has been successful because of the existing laws, which have enabled the ARM holding to enter into such contracts (Arthur, 2011). The product of the business has been able to penetrate international market because of the political influence, which define international business. Policies influencing international trade influence market penetration strategy that a business would adapt. Friendly policies promoting international trade have enabled ARM products to penetrate various markets. Competitors influence market share that a business would command. ARM Holdings competes with other semiconductor manufacturing company’s like Intel (Tryphonides, 2012). ARM holding has decided to collaborate with other semiconductor manufacturing companies in order to win a great market share. In this collaboration, ARM Holdings provide license to semiconductor companies to use their design technology to produce electronic devices used in mobile phones, personal computers and other electronic gadgets. It is apparent the ARM technology has been able to gain large market share. Viability of ARM in the market largely depends on its innovations (Gaughan, 2010:123), which produces new technology design to create impact in the market. Demographic environment for ARM products keeps growing. This is an indication of opportunity that ARM ...Show more


Name Institution Course Instructor Date Strategic Analysis of ARM holdings Executive Summary UK based ARM Holding is one of the semiconductor companies, which have been posting impressive results in terms of market share. ARM Holding boosts of great technology (Maatouk, 2012), which has a played, a vital role in winning market share for the company…
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