To achieve this business design ARM collaborate with leading semiconductor-manufacturing companies to produce what the markets demands (McIntosh, 2011:86). Its partner companies have been able to produce smart and modern electronic devises, which consume little energy. The move made by ARM to collaborate with semiconductor companies is because of the expenses involved in designing and production electronic devices produced by these companies. Collaboration has symbiotic benefits to ARM and these semiconductor companies because ARM and the semiconductor companies spread the costs thereby reducing the overall cost they would have spent as individual companies. ARM has been able to make money through licensing semiconductor companies to use its designs (Espinoza, 2010). Since the technology design of ARM is appealing to the market, semiconductor companies, which have collaborated with ARM, have been able to make profit while marketing products of ARM. Marketing strategy of ARM has enabled it to compete favorable with other semiconductor companies. Introduction ARM Holding has been able to initiate competition in the semiconductor industry through its technological designs and strategic approaches it uses to command it business (Southon, 2011:126). Products produced by the partnering companies have made ARM to achieve a lot of profit. In analyzing strategies developed by ARM, this case would address the following. Section one of the report will analyze the business environment of ARM holding, in section two, the report will access ARM capacity to respond to environmental changes, in section three will address option that the company has at its disposal and section four would be recommendation and implementation plan. Business Environment of ARM Holding ARM holding has been able to use its business environment to gain the market share. The company enjoys political stability of UK and legal framework of the country. ARM Holding collaborates with other semiconductor manufacturing companies to market its products (ARM). This collaboration has been successful because of the existing laws, which have enabled the ARM holding to enter into such contracts (Arthur, 2011). The product of the business has been able to penetrate international market because of the political influence, which define international business. Policies influencing international trade influence market penetration strategy that a business would adapt. Friendly policies promoting international trade have enabled ARM products to penetrate various markets. Competitors influence market share that a business would command. ARM Holdings competes with other semiconductor manufacturing company’s like Intel (Tryphonides, 2012). ARM holding has decided to collaborate with other semiconductor manufacturing companies in order to win a great market share. In this collaboration, ARM Holdings provide license to semiconductor companies to use their design technology to produce electronic devices used in mobile phones, personal computers and other electronic gadgets. It is apparent the ARM technology has been able to gain large market share. Viability of ARM in the market largely depends on its innovations (Gaughan, 2010:123), which produces new technology design to create impact in the market. Demographic environment for ARM products keeps growing. This is an indication of opportunity that ARM
Name Institution Course Instructor Date Strategic Analysis of ARM holdings Executive Summary UK based ARM Holding is one of the semiconductor companies, which have been posting impressive results in terms of market share. ARM Holding boosts of great technology (Maatouk, 2012), which has a played, a vital role in winning market share for the company…
The firm that is analyzed in the paper is ARM Holdings, a British founded company that has presented itself as a world leader in the semiconductor market. ARM is the leading semiconductor intellectual property (IP) supplier in the mobile market and other home consumer products. ARM is gradually extending itself in the tablet market.
According to the research findings before formulating its strategic plan, ARM must consider the current state of the market, and anticipate future changes in the macro economy. In addition, it must apply the various available approaches to analyse the difference between its current performance and stakeholder expectations, and work on filling the gap.
ive Summary This report conducts a strategic analysis of ARM Holdings, the leading semiconductor intellectual property supplier founded in the year 1990. The organization has achieved impeccable growth in the past few years, both in terms of profits and revenue.
13 Executive Summary ARM Holdings a microprocessor developing company in Britain tends to develop effective microprocessors through innovative technologies that would help in reducing the impact on energy resources. However the company tends to produce such microprocessors for mobile and application phones and not for personal computers, the market for which is dominated by companies like Intel.
It employs over 2000 people and has offices around the globe including state of the art design centers based in the U.S., France, India, Sweden and Taiwan. It follows a unique business model (Figure 1) whereby it licenses IP to a wide network of partners, comprising of firms which are pioneers in the supplying of semiconductors and systems (ARM Holdings, 2012a).
The company established an office in Gort, County Galway, in the early 1940s, where it is involved in building housing, schools etc. The company was incorporated as Thomas McInerney & Sons, in 1949. And subsequently in 1971 the company went public, with the largest ever-public issue of that time in Ireland and got an encouraging response from the public as well.
Arm Holdings Company has taken technology into consideration while manufacturing their products as their products as they provides their developers with Intellectual Property (IP) that facilitates innovation and designing of any given product that are compatible.
ldings considering various principles of business development strategies, analysing the different strategies performed by the company and a comparison in the business model between ARM Holdings and Intel is also portrayed in the discussion of this paper.
ARM Holdings is one of