Marketing Week 4 Discussion - Assignment Example

MARKETING WEEK 4 DISCUSSION Lecturer: MARKETING WEEK 4 DISCUSSION The use of technology in today’s health care delivery can be said to be simply indispensable. This is because of the advantages that the use of technology offers the health service and the risk that comes with an absence of technology based health care delivery. As the Affordable Care Act takes full gear in implementation, it is important to clearly identify the place of technology in general quality of service and Health Insurance Exchanges to be specific.

According to Koplan, Liverman and Kraak (2005), there are three major advantageous effects of technology in today’s health care service quality delivery. These are the fact that technology helps in providing computer-based clinical decision support systems, computer-based clinical protocols, and enhancement of electronic patient record systems and computer networks. Meanwhile, all these computer-based and electronic based systems of undertaking day to day processes within the health care sector have been guaranteed for effectiveness and efficiency (Morrisey, 2007).

In a recent study, Koplan, Liverman and Kraak (2005) collected data on the weaknesses of paper based patient record and general health care delivery from 50 different health workers. The result of this study showed that there were as many as six (6) key weaknesses that paper based patient record present. These are lack of completeness, inaccuracies, lack of uniformity, slow transmission, lack of backup, and sheer physical volume (Morrisey, 2007). Meanwhile, using technology based systems helps in addressing all these issues in a single domain.

Among the 50 respondents, the following results were produced as the worse affecting circumstances of absence of technology.The results show that the fact that technology is able to overcome the problem of sheer physical volume and lack of backup is the highest advantage that technology provides.ReferencesKoplan, J.P., Liverman C.T., and Kraak V.I. (2005). Technological Integration: health in the balance: executive summary. J Am Diet Assoc, 2005. 105(1): p. 131-8.Morrisey, M.A. (2007). Health Insurance.

New York: Health Administration Press.