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Byron Kakulas. The organization works for the children suffering from such ailments through fundraising activities, gaining of sponsorships and through donations. Total amount of fund raised during 2011 was estimated to rise by $200 Million in comparison to the 2010 period. The major contributors to the organization’s charitable fund comprised of 28 industries pertaining to resources and 49 industries pertaining to property and lease holdings. 1 Internal and External Environment Analysis of the Organization Internal Environment TOWS Matrix for the Concern The TOWS Matrix for Muscular Dystrophy Western Australia can be framed as follows reflecting the threats, weaknesses, opportunities and strengths of the concern. ...
oreover another threat faced by the firm is possessing small number of offices that in turn make it hard for the company to manage the different volunteers allocated to different regions. 2 Weaknesses-Threats Lack of proper office infrastructure limits the ability of the firm to enhance its research objectives. Again owing to the lack of effective volunteers operating in large numbers the organization fails to deliver the best possible service to the ailing community. Weaknesses- Opportunities Though opportunities exist in terms of financing and community support from the firm’s external climate the company suffers from its incapability in forming strategic alliances with other health based organizations. Inability of the company to open proper offices in ailment prone zones makes it difficult for the company to render effective services in spite of finances and communal support.3 Strength- Opportunities The organization tends to render a larger growth opportunity for the people in the form of volunteers to grow with the company which presently operates based on a permanent team member of five people. Moreover the opportunities available from the external environment in the form of financial and communal support help the firm to grow and develop its human resources through training and developmental functions. External Environment Public The Muscular Dystrophy Western Australia organization focuses on gaining a large amount of public support owing to its community sharing and support programs aimed at enhancing the relationships with the parents of the ailing children. Through such community network the organization tends to forward potential advice and support. Moreover the organization supports the people suffering from career problems through holding of workshops ...Show more


The organization Muscular Dystrophy Western Australia was formed during 1967 through the joint efforts of parents of children suffering from muscular dystrophy in close coordination with the Rotary Club situated in West Perth and Dr. Byron Kakulas. …
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