Client brief

Client brief Essay example
Ph.D.
Essay
Marketing
Pages 11 (2761 words)
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The organization Muscular Dystrophy Western Australia was formed during 1967 through the joint efforts of parents of children suffering from muscular dystrophy in close coordination with the Rotary Club situated in West Perth and Dr. Byron Kakulas. …

Introduction

Byron Kakulas. The organization works for the children suffering from such ailments through fundraising activities, gaining of sponsorships and through donations. Total amount of fund raised during 2011 was estimated to rise by $200 Million in comparison to the 2010 period. The major contributors to the organization’s charitable fund comprised of 28 industries pertaining to resources and 49 industries pertaining to property and lease holdings. 1 Internal and External Environment Analysis of the Organization Internal Environment TOWS Matrix for the Concern The TOWS Matrix for Muscular Dystrophy Western Australia can be framed as follows reflecting the threats, weaknesses, opportunities and strengths of the concern. ...
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