Integrated Marketing Communications - Assignment Example

The company uses financial, performance, and monitoring tools to measure its performance. The report presents a complete marketing plan for the company including the five-year profitability and market share figures. The report will talk about the communication plans that the company y can use to attract customers. The report has talked about the distribution channels practiced by the company. The discussion on pricing strategy has contributed to the purpose of the report. The marketing techniques and analysis of competitors contribute to making the report much richer.

The above plan can be used for successful planning and marketing strategies to be practiced by some other companies. Baby Care Solutions Ltd. is a business dealing with baby care products. They have their shares traded on the US stock exchange. The company is headquartered in the US. They basically sell a whole range of baby care products ranging from baby oil, diapers, strollers, bath and skincare products, furniture for the decoration of their room, etc. The mission of the company is to deliver high-quality baby-care products to its customers.

They work in line with their mission by selling quality baby products to their customers. The vision of the company is to establish its footprint across the world and thus become a corporate citizen who takes care of the communities. They sell their products through retail outlets and distributors who are located all over the US and the world. The company also sells its products through franchisees. The company has a central decision-making structure. They have done investment in several markets all around the world and they have strict corporate governance which helps them to make intelligent investments in the markets.

This helps the company earn high revenues and profits. Communicating the brand image of Baby Care Solutions to the target customers is an important marketing activity. With a well-communicated image, they will be able to establish their brand position uniquely to the market and will insulate them from their competitors. The name of the company is easy enough for mothers, around the world, to interpret. It is possible for the company to provide customized solutions for the babies as required by the family.