Environment Factors Paper

 Environment Factors Paper Research Paper example
College
Research Paper
Marketing
Pages 4 (1004 words)
Download 0
Environment Factors Paper The Coca-Cola Company is the world leading company in the production of soft drinks. Unlike most of its competitors, Coca-Cola has successfully marketed its different brands of soft drinks around the globe. Currently, the soft drink referred to as the Coke is the most preferred drink in different countries around the globe while Coca Cola has become a household brand…

Introduction

A business environment is the collection of factors that affects the operations of a business. Business environment can further be categorized into external and internal factors. The success of a company is evaluated by its ability to utilize its business environment. This paper will, therefore, analyze the business environment of the Coca-Cola Company. The Coca-Cola success story begun in Atlanta, Georgia, before the drink became a major drink in the global market (Stonebtb, 2010). Venturing into the global market created a new set of problems for the company that could only be overcome through an appropriate combination of various factors within its business environment. Global marketing involves complex processes due to the number of parties involved in the distribution of goods and services. Global economic interdependency is viewed as a remedy to the complexity of international trade. Currently, Coca-Cola has associate firms in different countries that market or produce Coca-Cola products. This phenomenon is a form of international interdependence. International interdependence is, however, subjected to international business law and restrictions. Most countries have laws or policies that are aimed at protecting local businesses and industries. ...
Download paper
Not exactly what you need?

Related papers

Marketing Environment
The company was recently noted to have started transactions with the economy of Japan by offering the Japanese customers with regular and premium quality of wine. In its future expansion panning, Company A has selected the market of China owing to the opportunities and the threats presented by the Chinese wine industry in comparison to the other probable target markets including that of UK and USA…
External and internal marketing environment analysis of Nokia
Nokia is the World’s chief mobile communication company, backed by its expertise innovativeness, user friendliness and protected solutions. It’s a well known company having its massive offices worldwide. The giant company whose head quarters are in Finland has spread in various continents with a very large market share globally (Steinbock, 2001, p.375). With its simple organization mission of…
Environmental Factors Paper
Toyota is one of the world’s leading car manufacturing companies which produce and market more than 8 million cars every year. It has a global presence with manufacturing units in more than 27 countries and vehicles sold in more than 170 countries and regions (Toyota, 2010). This paper discusses how various environmental factors affect the marketing decisions of Toyota. Influence of global…
Environmental Factors Paper
Marketing environment factors profoundly influence company's marketing operations. The paper attempts to explore various environmental factors such as free-trade Agreements, global demographic changes, increased competition, technological advances, legislative compliance that influence marketing decisions of General Motors (GM) in its domestic and international operations. Impact of Free-trade…
Enviromental Factors
Most of the countries have relaxed their trade policies and removed the trade barriers (SmallBiz Connect, 2013). This has resulted in the establishment of various free trade agreements among different countries and led to the creation of the World Trade Organization (WTO) and GATT (General Agreement on Tariff and Trade). GATT is a worldwide agreement and helps in facilitating free trade between…
Marketing Environment
Marketing environment on the other hand can be viewed through analysis of factors and forces that influence and/or affects firm’s ability to build and maintain a long lasting relationship with its clients that later necessitate application of the marketing management strategies (Sheehan, 2011, 6). Marketing environment can be analysed in three broad categories to include micro environment…
Global Economic Environment and Marketing
This has lowered the cost of production for the company which in turn has provided them cost leadership. This also allows the company to maintain its environmental standards (The Times Newspaper, 2009). The key economic factors are: Firstly, the use of renewable raw materials and smarter use of them along with a dedicated relationship with suppliers have contributed to the company’s performance.…