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Evaluating Fronties North Adventures corporate social responsibility strategy - Research Paper Example

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Evaluating Fronties North Adventures corporate social responsibility strategy

In addition to this, company has collaborated with Polar bear international to provide some of the best and breathtaking polar beer sightings while ensuring that the ecosystems in which this polar bear live in is not endangered. Frontiers North Adventures most famous adventurous tourist attractions include Northern Lights Viewing, Beluga Whale Watching, and Polar bear Experiences. The company has successfully managed to operate in this tricky field for more than 30 years. The company has been named as one of the top three sustainable tourist operators in Canada because of its Corporate Social Responsibility. The company has been lauded nationally for its programs involving Sustainability. The company has also been recognized for its work and has won a number of awards including, SKAL International’s 2009 Ecotourism Award, Travel Manitoba’s Sustainable Tourism Award and several other Ecotourism Awards both Nationally and Internationally (Frontiers North Adventures Website). Frontiers North Adventures provides exciting wildlife packages in Northern Canada. The goal of Frontiers North is to deliver to their guests a value worth wildlife familiarity in a responsible and an ecologically friendly manner. The company not only inspires visitors to view and learn about local wildlife, but to also learn about the antiquity and culture of the North Canadian society. Frontiers North Adventure is devoted to social, environmental, and ethical accountability in order to uphold the well-being of visitors, the local public, and the ecosystem in which they run (Frontiers North Adventures Website). This report will focus on Frontiers North Adventure’s Corporate Social Responsibility activities and their success through critical analysis of the companies CSR strategies. Conclusion Frontiers North Adventures has one of the most admirable corporate social responsibility strategies in Canada and the rest of the world. As an Eco-Tourism business, the company has managed to practice sustainable and conservatory practices while at the same time giving its clients a high quality Arctic experience. The company has employed five main approaches in implementing its corporate responsibilities. These strategies have been discussed under, Environmental Practices and Sustainability, Workforce and Employee Practices, Commitment to Community wellbeing, Educational Outreach and Corporate Giving. An overview of these strategies indicates that Frontiers North America has not only successfully implemented its goal but also shown that sustainable strategies can help a company to succeed in their operation.\ Global warming has become one of the most prominent conservationist agendas that affect the north pole. The effects of Global warming have affected the ecosystem that Polar Bears survive. Global warming has led to increase of the rate at which ice melts. This has led to increased level in ocean levels while at the same time increased the temperature of polar bear and Beluga Whales. Global warming has thus become one of the most crucial areas of Frontiers North Adventures CSR. Frontiers North Adventure’s has carried out several strategies that have helped discourage global Warming. The company uses battery arrays in its lodges, and this helps to reduce the use of diesel products and hence reduce carbon emissions. In Churchill, the company pioneered the towns recycling program ...Show more

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Name Institution Course Date Evaluating Frontiers North Adventures’ corporate social responsibility strategy Introduction Frontiers North Adventures is one of Canada’s most successful tourists company. The company started in 1986 in northern Canada to provide Authentic Arctic Experiences…
Author : dstrosin
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