Consumer Behavior in Social Networking Sites: Implications for Marketers - Article Example

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Consumer Behavior in Social Networking Sites: Implications for Marketers

2) A brief statement of the research methods used, The research that was used was a good one. Having focus groups help you get a better insight into the psyche of the people. There are people who generally do not speak up and like to remain mum about their opinions and having them in focus groups can also help you gain insights in places where you would have never gotten any response. Using focus groups is also beneficial as there is a sense of anonymity and people tend to speak up their minds more openly since they are in groups. There is no mention of using TATs or other such technique; the focus groups could have been more refined and fruitful if this was utilized as well. 3) A brief statement of the evaluation tools (metrics) used, Evaluation tools were not satisfactory at all. The author has used very simple approach and it does not have any greater depth in the results of the research. The author has generalized it with the usage of the social media only. This way many other aspects that’s should have covered and considered as well. ...Show more

Summary

MARKETING 1) A description of the study population, if any, The study population was divided into five sectors. The study population was divided on the basis of age groups. The age groups were well defined. They have even defined the age group into student and non-student basis in the age group when there are some who go on forward to study at the university level and some who give up education an pursue various other trainings…
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