Proximity Based Marketing

Proximity Based Marketing Article example
Undergraduate
Article
Marketing
Pages 3 (753 words)
Download 0
Proximity Based Marketing Name: Institution: Proximity Based Marketing Introduction Location-based services (LBS) are defined as services, which depend on positional information of mobile device (Dhar and Varshney, 2011). It is a mobile information service that broadens the processing capability of both the temporal and spatial information to users through the wireless and Internet communications (Dhar and Varshney, 2011)…

Introduction

The push-pull based LBS application is also a type of LBS where information is delivered to the end mobile user in the push-based application while, in pull-based, the user initiates the request. Other LBS types include direct-indirect profile, state of interaction, and mobility and interaction, among others (Dhar and Varshney, 2011). Therefore, this paper will analyze the study population; methods used in the study, tools (metrics) used, as well as summarize the conclusions presented in the article. 1. A description of the study population The study population involves the LBS market. Dhar and Varshney state that the LBS market seems to have taken longer to materialize than it was expected some years back (2011). However, corporate customers and individuals have begun purchasing LBS games, emergency services, and advertising, among other LBS. They expect the telecommunications carrier companies to provide personalized information delivery through ways that give them new efficiencies, safety measures, convenience, and work flows. Dhar and Varshney (2011) argue that the location market is developed on both consumer and business services; hence, can be put into two categories: the vertical market and the horizontal market. ...
Download paper
Not exactly what you need?

Related papers

Strategic marketing based on case study Maytag Corporation
The main problem in this case is the decision of buying the Maytag Corporation. The deadline regarding the offer is getting near and Qingdao Haier was still undecided whether or not to acquire the other company. Alongside with the main problem is the issue of what would Maytag bring to Qingdao in case it has made its decision to finally acquire it – whether it will be beneficial to the company…
Marketing Communication Based on Video
Absolut is a business entity which was originated as a brain child of Lars Olsson Smith, the king of Vodka. The Absolut organization exists to provide the best quality vodka in the world. Today it is one of the leading brands of Vodka. The originators suggest that the main ingredient required to produce Absolut is a grain grown in Ahus, in Southern Sweden. The producers have coined a “one source…
Marketing Plan
“A Marketing Plan is a document that supplements a business plan and brings together all your market research so that you can work out exactly where your business is going and how it is going to get there” (Benefits of Marketing par. 1). Market research indicates a specific, growing need in areas related to products and services. The market strategy, based on a   cost effective approach,…
Marketing strategies
For marketing strategies to be effectively implemented there must be marketing objectives. These objectives shape the perception and approach to the market. The objectives are generated in regards to the requirements and goals set by the management team. Kotler & Armstrong points out that marketing objectives are set as goals that an organization tends to achieve in terms of acquiring a greater…
Marketing metrics for UK-based SME
Marketing strategies are identified and assessed against the profitability attributed to them among selected companies within the same industry to enhance reliability of this measurement. Benchmarked items include marketing costs, strategies, performance indicators and the effectiveness of the marketing procedures. This marketing metric gives an insight on specific areas that needs improvement for…
Marketing: signs and their meaning
A keen look at the activities mentioned therein will reveal a chronological process and not the mere selling of goods it was deemed to be in the past. Marketers first of all research on what it is that the customers want. This can be through conducting surveys via issuing questionnaires to potential customers. After that, they plan on how their products will be tailor-made to fit the customer’s…
Key Words in Marketing
This gave rise to the era of transactional marketing, where the relationship enjoyed was purely based on delivering products and receiving payment. Nevertheless, in the modern times, numerous reasons have reignited the need for companies to form a closer relationship with its customers. Hence, this relationship has received the formal name of Customer Relationship Management and has undergone…