Verhoef and Leeflang (2009) assert the idea of financial metrics and state that influence of marketing department in the organisation is positively associated with the financial performance of the firm.
Importance and role of the financial metrics for the effectiveness of the marketing campaign can be clearly assessed from the B&K Distributors. The company integrated marketing and communication tool for building its access to the potential customers. The use of the financial measures revealed clear future potential. For example, the growth potential was estimated to increase at 6% as compared to the inflation rate of 3%. Similarly, increased fixed cost for the IT system integration was also justified with 1% as compared to the 3% of the other channels investment (Jeffery and Anfield, 2006). Hence, in the similar format the cost of the entire project is assessed against the revenue and cost savings. This empirical evidence provides sound basis for the decision making in alignment with the main objective of the business which revolves around profitability. However, the net and actual increase in return is not defined after discounting the investment against factors such as the cost of capital which is 12% and has considerable impact on the return inflows. This makes the investment and the claimed benefits questionable.
Also the marketing activities with long term objective are also required to reflect on other parameters such as increase in customer loyalty and image of the company etc. It is important to notice the measure to enhance the image of the company by signing contract with leading fast food chain did not fetch to B&K significant business from independent franchisees. The new plan of IT integration and respective financial metrics and growth projections are again silent on impact on above mentioned parameters. In no contradiction to this fact
Marketers use the data from different sources carrying insight about the market using various techniques to plan marketing campaign for growth (Winston, 2014). Success in use of such data is to be reflected in the results of marketing campaign’s effectiveness. There has been…
GGI is an importer of gift items and home decor items. They are planning on opening 10 additional stores in various locations. Thus, it is extremely important for GGI to start aggressive marketing campaigns to create awareness about its existence in the retail market.
The conclusion from this review states that Morgan Stanley is a well known in the financial sector and is based in the United States but has offices all over the world. The biggest strength of the company is its brand image and a large base of employees. The company also has experience of many years in the financial sector.
The company is listed in at least five stock exchanges in the world (London, Hong Kong, New York, Paris and Bermuda), with 220,000 shareholders in over 120 countries and territories. The organisation provides a complete range of financial services, to a customer base numbering 100 million worldwide (HSBC Annual Report and Accounts, 2009).
The researcher of this essay aims to pay special attention to types of products and strategies for the development of financial service. There are six types of new products that are in a company and marketplace. These include new-to-the-world, new product lines, additions to existing product lines, enhancement as well as revision of existing products, repositioning and cost reductions.
Generally, the promotional strategies of a financial services organization are different from that of a physical good producing organization. This is because the financial services or products offered by a financial services organization are dissimilar from the physical goods in terms of ‘intangibility’, ‘heterogeneity’, ‘inseparability’, and ‘perish-ability’ (Ennew & Waite, 2007).
Profitable Cruise ship marketing includes global marketing strategies. 1. Cruise Ship Industry Reports. The cruise ship industry continuously generates an increasing trend. The same trend is considered a mainstream instead of a niche holiday. The trend shows that the ships are the destination goals of many of the cruise ship clients within the United Kingdom market segment.
These statements include four primary reports: profit and loss statements, the balance sheet, statements of equity changes and statements of cash flow (Harrington, 2003). However, a vast majority of massive corporations have complex statements, which include vast sets of notes of financial reports and explanations of financial policies.
Adaptability to certain various situations can help enhance the future employability. This adaptability comes from the knowledge. When an individual has the required knowledge about various things he can adapt very easily. This is because he is ready and aware of the upcoming challenges that he would have to face.
loan or credit in an economy. It is also recognised as a situation wherein individuals face difficulty in obtaining loans from banks. It is identified as an economic condition wherein certain difficulties are faced in obtaining loans along with investment capital by the financial institutions.
MCorp conducted a survey with 67 financial services firms of various sizes, across multiple lines of business, to determine the top branding and marketing priorities for 2005. These priorities depict what customers want and what is important to their financial success and how marketing affects the financial services industry.
8 pages (2000 words)Essay
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