International Marketing: Fashion Industry - Essay Example

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International Marketing: Fashion Industry

The researcher states that the fashion industry is one of the most popular and essential industries in all over the world. There is no such place left where fashion industry has not established yet. Almost every country has its fashion industry to cater its people, as clothing is one of the most essential and needful elements for day-to-day living. Textile industry manufactures cloths to fulfill the basic needs of the people of their country but fashion industry is the driver which generally satisfies the demand of the fashion conscious people and fashion lovers. There is a certain group of people who love fashion and they love wearing fashionable clothes. Fashion industry depends upon those people who love fashion, who love wearing fashion. There were many fashion designers in past and many of them are now coming up with their new trends and ideas. The global textile industry has been evolving from the year 2005, as most of the countries are now importing their required supplies from various chosen countries, based on the price of supply that are being offered. South Africa is one of such countries, which has been doing really well in the fashion industry, in last few years. After 1994, South Africa started enjoying the reduced tariff system on imports and post 2005 the import activity between South Africa and Asia has comparatively increased. Not only Asian nations, few others countries are also in deal with South Africa regarding textile industry. ...Show more

Summary

In relation to the study the company which has been selected is Warehouse which is one of the established fashion retailers in the United Kingdom and they are in cloths manufacturing segment and are well distributed in many of the countries except South Africa…
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