The researcher states that the fashion industry is one of the most popular and essential industries in all over the world. There is no such place left where fashion industry has not established yet. Almost every country has its fashion industry to cater its people, as clothing is one of the most essential and needful elements for day-to-day living. Textile industry manufactures cloths to fulfill the basic needs of the people of their country but fashion industry is the driver which generally satisfies the demand of the fashion conscious people and fashion lovers. There is a certain group of people who love fashion and they love wearing fashionable clothes. Fashion industry depends upon those people who love fashion, who love wearing fashion. There were many fashion designers in past and many of them are now coming up with their new trends and ideas. The global textile industry has been evolving from the year 2005, as most of the countries are now importing their required supplies from various chosen countries, based on the price of supply that are being offered. South Africa is one of such countries, which has been doing really well in the fashion industry, in last few years. After 1994, South Africa started enjoying the reduced tariff system on imports and post 2005 the import activity between South Africa and Asia has comparatively increased. Not only Asian nations, few others countries are also in deal with South Africa regarding textile industry. (Kearney, 2006). In relation to the study the company which has been selected is Warehouse which is one of the established fashion retailers in the United Kingdom and they are in cloths manufacturing segment and are well distributed in many of the countries except South Africa (Warehouse, 2011). The major objective of the paper is to highlight the macro environment of the South African fashion industry and the scope of entering the country internationally. The paper would also focus on the various strategies to enter an international market of textile industry in South Africa. There would be a summative conclusion for the overall discussion. Findings Part 1 PESTLE Analysis of South African Fashion Industry The fashion industry of South Africa is gaining motion through the active participation of various upcoming designers and fashion concern group of people. Most of the designers are coming up with their boutiques and fashion ideas through different fashion show and fashion galleries to introduce their collections. In recent interviews with the South African fashion designers it has been found that the textile or fashion industry of the country is suffering from customer relationship. The fashion industry is not being able to cope up with the commercialisation and creativity altogether. The South African fashion designers are also willing to have a partnership with certain big fashion retailers or big textile firm or merger with other companies to introduce their work to their customers. They believe it would help them to attain the scope to gain success in the coming future with the help of their collection and creative fashion work. Presently, most of the South African fashion designers are working from their own studios or factories to sell their collections and to establish their existence in the market (Palmi, 2007). PESTLE analysis is the key factors through which macro environment of a country can be analysed. The macro environment of a country and its analysis helps to get the idea for entering into any industry of an international market. PESTLE analysis consists of several factors that include political factors, economic factors, social factors, and technological factors along with legal and environmental factors. These factors come under macro environment
In relation to the study the company which has been selected is Warehouse which is one of the established fashion retailers in the United Kingdom and they are in cloths manufacturing segment and are well distributed in many of the countries except South Africa…
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