StudentShare solutions
Triangle menu

International Marketing: Fashion Industry - Essay Example

Not dowloaded yet

Extract of sample
International Marketing: Fashion Industry

The researcher states that the fashion industry is one of the most popular and essential industries in all over the world. There is no such place left where fashion industry has not established yet. Almost every country has its fashion industry to cater its people, as clothing is one of the most essential and needful elements for day-to-day living. Textile industry manufactures cloths to fulfill the basic needs of the people of their country but fashion industry is the driver which generally satisfies the demand of the fashion conscious people and fashion lovers. There is a certain group of people who love fashion and they love wearing fashionable clothes. Fashion industry depends upon those people who love fashion, who love wearing fashion. There were many fashion designers in past and many of them are now coming up with their new trends and ideas. The global textile industry has been evolving from the year 2005, as most of the countries are now importing their required supplies from various chosen countries, based on the price of supply that are being offered. South Africa is one of such countries, which has been doing really well in the fashion industry, in last few years. After 1994, South Africa started enjoying the reduced tariff system on imports and post 2005 the import activity between South Africa and Asia has comparatively increased. Not only Asian nations, few others countries are also in deal with South Africa regarding textile industry. (Kearney, 2006). In relation to the study the company which has been selected is Warehouse which is one of the established fashion retailers in the United Kingdom and they are in cloths manufacturing segment and are well distributed in many of the countries except South Africa (Warehouse, 2011). The major objective of the paper is to highlight the macro environment of the South African fashion industry and the scope of entering the country internationally. The paper would also focus on the various strategies to enter an international market of textile industry in South Africa. There would be a summative conclusion for the overall discussion. Findings Part 1 PESTLE Analysis of South African Fashion Industry The fashion industry of South Africa is gaining motion through the active participation of various upcoming designers and fashion concern group of people. Most of the designers are coming up with their boutiques and fashion ideas through different fashion show and fashion galleries to introduce their collections. In recent interviews with the South African fashion designers it has been found that the textile or fashion industry of the country is suffering from customer relationship. The fashion industry is not being able to cope up with the commercialisation and creativity altogether. The South African fashion designers are also willing to have a partnership with certain big fashion retailers or big textile firm or merger with other companies to introduce their work to their customers. They believe it would help them to attain the scope to gain success in the coming future with the help of their collection and creative fashion work. Presently, most of the South African fashion designers are working from their own studios or factories to sell their collections and to establish their existence in the market (Palmi, 2007). PESTLE analysis is the key factors through which macro environment of a country can be analysed. The macro environment of a country and its analysis helps to get the idea for entering into any industry of an international market. PESTLE analysis consists of several factors that include political factors, economic factors, social factors, and technological factors along with legal and environmental factors. These factors come under macro environment ...Show more

Summary

In relation to the study the company which has been selected is Warehouse which is one of the established fashion retailers in the United Kingdom and they are in cloths manufacturing segment and are well distributed in many of the countries except South Africa…
Author : labadieadolph
International Marketing: Fashion Industry essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International Marketing: Fashion Industry"
with a personal 20% discount.
Grab the best paper

Related Essays

Principle of Fashion Marketing
This essay discovers the marketing in fashion. The product line of the company is quite wide and includes products for all fashion and status conscious customers. Some examples of the products of Louis Vuitton are shoes, wallets, bags, handbags, jewellery, accessories, and various other leather and luxury goods.
15 pages (3750 words) Essay
Marketing in fashion business

The conclusion from this study states that marketing is such a key factor in any fashion business to extend that it should be given the first priority. With good, reality, observable and open marketing plans then your fashion will get marketed very fast. The idea of this business is to extend of marketing and not the number of sales.

9 pages (2250 words) Essay
Fashion marketing 3750
While each of the aspects can stand alone, they are all required to carry out effective marketing. Marketing requires dedicated efforts which target the clients of a given organization. It is aimed at getting the clients not only to know of the existence of a given product but also why they need the said product.
15 pages (3750 words) Essay
Audit of international fashion marketing
This increasingly globalized market environment forces Korean local marketers to face more and more international competition. It also signifies that international marketers have greater opportunity to tap into the Korean market with imported clothing across the price spectrum.
11 pages (2750 words) Essay
Marketing in Fashion
This essay explores the marketing in fashion. In the fashion industry, the external environment poses several challenges to marketing, which can be classified as political, economic, social, technological, ecological and legal. Fashion marketing should be oriented towards satisfying customers’ needs.
13 pages (3250 words) Essay
Investment in the Fashion Industry
This paper discovers the investment in the fashion industry. This industry is sensitive to customer's emotion, economic condition, climatic changes and time. This industry is itself a revolution which is under transformation after very second, thus it is transitional. The fashion industry of United Kingdom is prosperous outlook.
14 pages (3500 words) Essay
Clever Marketing for Luxury Goods in the Fashion Industry
The essay looks into the ability of the financial groups to enhance the brand image of the companies to which the respondents belong. This was taken into consideration due to the fact that these has been pointed out as the reasons why luxury goods shifted away from promises of super exclusivity and to strategies concerning mass marketing.
16 pages (4000 words) Essay
International fashion marketing
Top shop’s headquarters is in London, United Kingdom but their operations are famous in other 47 countries such as China, Japan, and United States among others. Top shop has to make their products in a unique way so that
6 pages (1500 words) Essay
Major Fashion Marketing & Management
This paper discovers the Marketing & Management of Fashion. Fashion marketing and management allows students to develop diverse skills allowing them to grasp fully and appreciate business management and marketing in the fashion industry. The major has three major areas aimed at enlightening the students that are management and marketing.
1 pages (250 words) Essay
International Fashion Textiles Marketing
This paper analyzes International Fashion and Textile Market. The Indian textile sector ranks closely with agriculture. It developed from early manufacturing stages to its current status as one of the largest globally. The textile and clothing industry constitutes over 4 percent of India’s GDP. The Indian market consists of all the menswears.
7 pages (1750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation