Interactive and E-Marketing - Essay Example

Only on StudentShare

Extract of sample
Interactive and E-Marketing

The researcher of this essay focuses on the creation of a proposal that is aimed to launch an online company selling high quality headphones delivering all around the world. The company needs to provide the product through the websites that is interactive. E-business, which is discussed in the essay, is a business which allows the customers to sell trade and barter over the Web. The researcher also duggests the company’s policy, operations, technology and ideology that defines it's business model. B2C is a company based in Dubai. The products that are sold by this firm include headphones, woofers and speakers. Despite the fact that the company has been operating well, the researcher suggests that the trends and changes in the market of B2C company has called for changes. The fundamentals to the proposals success is the development of Four issues that the researcher describe and aims to achieve: attracting 200000 customers per month, converting 2000 of the 200000 of monthly visitors into paying customers, ensure high levels of satisfaction and loyalty and securing financial funding enough to endorse a celebrity advertising as it is aimed at young people. These key proposals mentioned are highly dependent on securing a substantial budget justifying the proposal in commercial terms. The researcher then presents the establishment of the marketing plan of the B2C company, creates models for it's website and provides the detailed analysis of problems that may occure and compares the strengths and weaknesses of the suggested plan. ...Show more

Summary

This essay describes the proposal in which the researcher wants launch an online company selling high quality headphones and delivering it all around the world. The researcher focuses on describing the company’s policy, operations, technology and ideology…
Author : augusta27
Save Your Time for More Important Things
Let us write a custom essay on your topic
" Interactive and E-Marketing"
with a personal 20% discount.
Find out more

Related Essays

e-marketing
Executive Summary E-marketing is one of the methods that gained considerable attention in the business world. This is attributed to the fact that it functions than the conventional marketing methods. Despite its success in the business world, it has been faced with a number of challenges that need considerable attention.
7 pages (1750 words) Essay
Interactive Marketing: Website Audits
This is commonly achieved through the use of the internet. It is in this regard that companies have designed and published websites on the internet so that consumers and customers of their products and services are enabled to access them and obtain information that they require in an interactive approach, more importantly, websites have been used as effective tools for marketing the services and products that are offered by the company.
19 pages (4750 words) Essay
e-Marketing Report for www.northbrisbanelandscapes.com.au
The company’s online presence is poor in comparison with the rest, and there were many factors responsible for it. The visual representation of the website of the company was also not attractive enough to capture user attention. So, strategies were recommended for a future marketing plan to uplift its presence in the e-marketing arena.
10 pages (2500 words) Assignment
Mobile marketing is more effective than e-mail marketing

As a result of research, it was suggested that mobile technology is more and more common these days, all through the world. In addition, the business marketers all through the world are developing strategies using mobile technology for their business promotion. It is simpler, easier and covariant to use. Through mobile marketing, we can have better support and promotion of business.

4 pages (1000 words) Essay
E-marketing Business Plan for GlassInfinity
Specifically, this technology incorporates elements from social media, global positioning systems, and general phone and Internet functions to allow individuals to more adeptly navigate their environment directly from eye-wear. While this project was long in development and viewed as something that would only exist in a fictional future world, Google has finally developed a model to release to the public.
5 pages (1250 words) Essay
Online Bookstore E-marketing
Online Bookstore E-marketing Name: Institution: ONLINE BOOKSTORE E-MARKETING Introduction The ability for a customer to buy books online provides him/her with an ultimate personal experience. It makes it possible for anyone to procure books that are tailored to their specific interests on any day and at any time.
4 pages (1000 words) Term Paper
The marketing strategy of Apple

According to the research, Apple Inc. has registered great success in the information technology industry, because of the marketing strategy it adopts. However, there are few weaknesses in its marketing strategy. Therefore, the aspects of 4Ps must be considered by Apple and aligned with its marketing strategy in order to ensure maximum sales revenue for the company.

5 pages (1250 words) Essay
Direct and Interactive Marketing
W. M. Morrison Supermarket is the 4th largest supermarket chain in an industry that continues to experience environmental dynamics such as technological changes and improvements. Due to the drop in sales by approximately 2.5%, W. M. Morrison Supermarket aims at deploying online shopping that grew in 2012 by approximately 20%.
8 pages (2000 words) Essay
Marketing Products
The beverages would be available in bottle sizes of 8oz, 12 oz, 16 oz, and 20 oz. The cola beverages would be available in medium and large sized plastic bottles in USA and UK for convenience purposes of the individual customers. The beverages manufactured for the corporate customers would be available in can sizes of 8oz, 12 oz, 16 oz, and 20 oz.
4 pages (1000 words) Assignment
Customer Experience

The author states that factors that influence customer expectations are the personal needs of a customer which can be physical, social, psychological, functional needs and secondly the lasting service intensifiers which means the individual is subjected to high awareness to the service or a product which leads to high expectation.

20 pages (5000 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT