Advertising and Segmentation Brief Analysis - Essay Example

Only on StudentShare

Extract of sample
Advertising and Segmentation Brief Analysis

It has become a household brand and a generic name that always signifies the product as a window or glass cleaner. Recently it has also widened its range by even being used for other surface cleaners like the counter tops. 2) Create a detailed profile of the consumers that would likely purchase this item Windex range offers four products, a powdered or crystal form of Windex that can be used to clean bathtubs, wash basins, and kitchen sinks, a multi surface cleaner in the spray bottle that can be used to clean any smooth surface specially kitchen counters, marble tops, patios, stoves, Windex original is used to clean glass surfaces of windows and other glass tops as well in fact Windex is used as glass cleaner in general. The most innovative and the market leading product is the Windex outdoor, it has mop like cloth piece that can be attached to a rod that can be used to clean lawn’s glass doors. The product is like a gift from heaven for everyone. The most targeted customers are the housewives; they are the ones who are the main customers when households are concerned. They are usually responsible for the purchasing of grocery and other such house maintenance goods. The other users for Windex are bar owner and hoteliers; they purchase Windex in larger quantities for the mirrors in the lobbies, washrooms and bedrooms. Every person who is willing to have their glass surfaces cleaned is the target market for Windex. ...Show more

Summary

Advertising and segmentation brief analysis Name University Chose a household product and attach pictures of this item The household product that has been chosen is Windex, a glass cleaner. This is cleaner that exists in the market since 1933. …
Author : auertillman
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Advertising and Segmentation Brief Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

Merketing Segmentation of The Food Industry
High growth in the fast food industry in the initial stages during the year 2005 to 2009 gave rise to many players of the market to serve the consumers with different types of foods based on the demography and taste of the people in different parts of the world.
12 pages (3000 words) Essay
Marketing strategy of Adidas
Based on this research Adidas have been exploring the market opportunities that exist in the market. Therefore, the first part or exploring is the market research that Adidas does time and again so that they remain in line with the current requirements. The second part that talks about satisfying the need of the target market at a profit, since its inception Adidas is a premium brand.
10 pages (2500 words) Essay
Market Segmentation
[Professor’s Name] [Writer’s Name] [Course Title] [Date] Market Segmentation The market consists of different types of consumes that have a variety of needs and various types of products (Kotler, pp.44). The market further divides itself into different types of consumers, further divided into subgroups and segments.
5 pages (1250 words) Essay
Segmentation
One of the strategies through which effective marketing has been realized is through segmentation. Market segmentation is the dividing of a market into customer brackets which binding factors are their identical needs. Each bracket in the division would be the market’s base target attainable through a unique marketing outfit.
8 pages (2000 words) Term Paper
Advertising and media in the marketing environment
Impossible is nothing- Adidas This report will try to throw some light on global advertising campaign themed ‘‘Impossible Is Nothing,’ promoted by Adidas in the year 2004. Brief overview of Adidas and Industry Trend Adidas is iconic German multinational company specializes in sports apparel, footwear and accessories.
5 pages (1250 words) Lab Report
Market segmentation
The criteria are depended deeply on the aspects like age, gender, race and ethnicity. Thus, the marketing campaigns are devised in such a way as to make sure that the specific customer segments are ably met, whilst addressing their needs, wants and desires, which indeed are seen as common.
7 pages (1750 words) Essay
Market analysis, market segmentation analysis and break even analysis
My marketing analysis follows some of the basic requirements that I show in a marketing analysis request sheet. The format begins with the objectives under which the goals are identified, project details and the variables. Objectives I write to request for a market analysis because I strongly believe there are new trends in the market that need quick attention.
4 pages (1000 words) Case Study
Brand Portfolio Project (advertising)
However, the company has undergone through operational transformational changes since its inception. Although it currently operates as a designer and developer of sports apparel, the company’s first operations focused in distributing products of the Japanese shoemaker Onitsuka Tiger (Frisch 4).
7 pages (1750 words) Case Study
The marketing communications plan
The marketing communication plan will be divided into two critical sections or stages, of which the first stage spells out the objectives of the plan in terms of the marketing
6 pages (1500 words) Essay
4 P's of Marketing
This boosts customers trust and interest to the particular company goods and services, which leads to the success of the company. Hilti Company employs the same by
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT