Analysis of United Way of America

Analysis of United Way of America Book Report/Review example
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Book Report/Review
Marketing
Pages 5 (1255 words)
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Analysis of United Way of America Name Instructor Task Date Introduction The United Way of America (UWA) is an organization located in USA, and majorly deals with offering charitable services to underprivileged in society (Craats, 2002). Lack of ethical merits by Chief Executive Officers (CEO) of the nonprofit organization plunders its public profile…

Introduction

Stupendous leaders are able to regard their subordinates and dynamic outsiders. They do not consist of superiority mindset but understand workers in a courteous manner. For non-profit and governmental institutes to be able to manage funds aptly and efficiently, the use of checks and balances are remarkably significant. Corporate Entities do not require the use of checks and Balances as much as the later. Lastly, trust is an exceptional virtue required in marketing a non-profit organization and principally susceptible to adverse press. For a non-profit to succeed, it majorly depends on the donations for the bulk of their revenues. Consequently, an organization should be trusted by contributors that it will use the money effectively, and beneficiaries will receive the utmost benefit of the money. Interestingly, when the trust is questioned, the non-profit organization fails to get enough donators and sponsors. Managers running non-profit organization should apprehend that the organization is not a business typified by give and take. Secondly, the significance of non-profit organizations such as UWA is identified and highlighted. ...
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