We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Zenn Motor Company Ltd - Assignment Example

Comments (0) Cite this document
ZMC has answered the question “What is marketing” by availing a commodity to consumers, which its use is effective and efficient. It has conducted marketing by providing its consumers with a vehicle that is friendly to the pocket and environment. …
Download paper
Zenn Motor Company Ltd
Read TextPreview

Extract of sample
Zenn Motor Company Ltd

ZMC has created and delivered to consumers a form of vehicle for personal transportation, which is “zero emission no noise” better known as “ZENN”. Ultimately, ZMC has addressed the question of marketing by creating, pricing, distributing a form of electric vehicle that is efficient for consumer use and above all it is environment friendly (Boone & Kurtz 34). Question # 2 The critical relationships that ZMC should focus on are with its consumers, companies in the vehicle industry and companies with a large number of vehicles. These three categories of consumers will provide ZMC with a big and potential market for its electric vehicles, which are environment friendly (Boone & Kurtz 36). Question # 3 One primary target group that ZMC has focused on is consumers. Precisely, ZMC has targeted commercial fleets and urban commuters. ZMC has taken various steps, which have aided in building relationships and value. These steps include developing a website in which the management has used to trace visitors and their preference. Through its website, ZMC has been able to establish the particular car that is preferred in a defined geographical area. ZMC has also built a relationship with consumers through viral marketing. The first adopters of the ZENN car have become evangelists of this product. ZMC has created an Ambassador program, which has trained customers on issues of marketing, and this has aided in building relationships and value for this group (Boone & Kurtz 57). Chapter 2 Question # 1 ZMC’s mission entails providing consumers with vehicles, which are pocket and environment friendly. This mission is achieved through creating a product that consumes less in terms of energy, and above all conserves the environment. ZMC’s mission is effective and efficient because the company has truly come up with a product that satisfies the need that brought it into existence. The number of consumers in need of the electric vehicle that is pocket and environment friendly has been on the increase, a clear demonstration that ZMC’s mission is effective and efficient (Boone & Kurtz 74). Chapter 4 Question # 1 ZMC as a company has highly embraced the idea of social responsibility while marketing its product. The company has not only directed social responsibility towards consumers, but also towards the environment. It is also critical to note that the inspiration that led to ZMC existence came from the idea of conserving the environment and stopping global warming. The company has followed the principles of social responsibility by formulating a mission, which does not benefit the company alone, but also consumers and the environment. ZMC demonstrates social responsible marketing by availing the market with electric cars, which match up issues of climate change and a growing demand for environment friendly vehicles. Ultimately, ZMC’s mission of creating electric vehicles that target conserving the environment and stopping global warming is a great social responsible marketing movement (Boone & Kurtz 84). Chapter 5 Question # 1 The most efficient form of secondary source of data, which ZMC as a company can use to its advantage are published reports and journals regarding the vehicle industry. There exists a lot of published information, which pertains to the success and failures witnessed in the vehicle industry. ZMC can use this information by capitalizing on the shortcomings witnessed within the vehicle industry while at the same time taking advantage of the vehicle industry’s capabilities. In essence, the published reports will provide critical information that will aid in developing specialty vehicles (Boone & Kurtz 72). Question # 2 There are a number of critical, ethical issues ... Read More
Cite this document
  • APA
  • MLA
(“Zenn Motor Company Ltd Assignment Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/marketing/61814-answer-the-question-for-chapter
(Zenn Motor Company Ltd Assignment Example | Topics and Well Written Essays - 750 Words)
“Zenn Motor Company Ltd Assignment Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/marketing/61814-answer-the-question-for-chapter.
  • Cited: 0 times
Comments (0)
Click to create a comment
Total Quality Management of Toyota Motor Company
According to the research management in modern world has become concerned with improvement in quality issues, especially in production, distribution, and consumption of goods and services. As the concept of quality improvement becomes important in modern world, business environment remains dynamic, and consumption behavior changes, there is need for emphasis on total quality management.
10 Pages(2500 words)Assignment
Fonterra Ltd, a diary company in New Zealand
The bulk exports of Fonterra are exported from New Zealand to 140 countries in the world. Total collection of milk in the milk tankers of Fonterra Ltd. is around 14 billion liters. The company’s total assets employed is NZ$15.5 billion while the annual turnover of the company as of 31st July 2011 is NZ$19.9 billion.
10 Pages(2500 words)Assignment
Exodus Venture Capital Ltd
The Importance of Financial Ratios 2 III. Types of Financial Ratios 3 IV. Evaluation of Brindley Ltd. & Haines Ltd. Using Ratio Analysis 3 V. Limitations of Financial Ratios 7 VI. Additional Information That May Help in the Investment Decision 8 VII. Recommendation 8 VIII.
6 Pages(1500 words)Assignment
Woolworths Ltd
Accounting for Decision Making: Financial Statement Analysis and Report: Woolworths Ltd Introduction Woolworths Limited operates 1074 supermarkets in both Australia and New Zealand (Woolworths Ltd 2013a, p. 47). The company currently operates the largest chain of supermarkets in Australia where it currently has 872 stores (Woolworths Ltd 2013b).
4 Pages(1000 words)Assignment
Candleford Conservatories Ltd
This drop in the national economy will cause prices to inflate on goods in that the demand will decrease, so businesses must make up for it somehow. On top of a decrease in demand for the supply that will result from the fall in the economy from the high unemployment rate, there will be more foreclosures, as businesses will have to lay off more staff if they are not meeting enough of a demand for their supply.
8 Pages(2000 words)Assignment
Morgan Motor Company
Nowadays corporations as living organisms have the responsibilities towards society and employees by making a better livelihood for them. In the process, even family owned companies have to fall in line. Following the age old traditions in the name of keeping up with old tradition only amounts to self deceiving and escapism and exposes inefficiency.
12 Pages(3000 words)Assignment
The rule in Salomon v A Salomon & Co Ltd has been described as one of the corner stones of English Company Law, Discuss the rationale and impact of the decisions on company law( do not describe the fact and the decision of the Salomon V A Salomon & Co Ltd
The natural persons only represent the company, and all activities they carry out are in the name of the company and not themselves. In the case of Salomon vs, A Salomon & Co Ltd the rule
7 Pages(1750 words)Assignment
Income Statement - Ford Motor Company
They help in analyzing how much successful the company has been in achieving its goals and objectives. The profit and loss is calculated for each operating and non-operating activity of the company. This helps in estimating the net profit and loss. That is why it is
2 Pages(500 words)Assignment
Essay on a discussion question on FORD MOTOR COMPANY
As actual income increases when compared to the potential income, resources are fully employed, so it became difficult for FORD MOTOR and other corporate to find idle capital, labor, and natural resources to produce services and goods. As a result, the scarcity of commodities
1 Pages(250 words)Assignment
Strategic Audit Report Ford Motor Company
The company has a well-structured business model where it organizes the employees in teams thus increasing the productivity per unit level. The business model of the company is equally designed in a manner that the company is
6 Pages(1500 words)Assignment
Let us find you another Assignment on topic Zenn Motor Company Ltd for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us