ZMC has answered the question “What is marketing” by availing a commodity to consumers, which its use is effective and efficient. It has conducted marketing by providing its consumers with a vehicle that is friendly to the pocket and environment. …
ZMC has created and delivered to consumers a form of vehicle for personal transportation, which is “zero emission no noise” better known as “ZENN”. Ultimately, ZMC has addressed the question of marketing by creating, pricing, distributing a form of electric vehicle that is efficient for consumer use and above all it is environment friendly (Boone & Kurtz 34). Question # 2 The critical relationships that ZMC should focus on are with its consumers, companies in the vehicle industry and companies with a large number of vehicles. These three categories of consumers will provide ZMC with a big and potential market for its electric vehicles, which are environment friendly (Boone & Kurtz 36). Question # 3 One primary target group that ZMC has focused on is consumers. Precisely, ZMC has targeted commercial fleets and urban commuters. ZMC has taken various steps, which have aided in building relationships and value. These steps include developing a website in which the management has used to trace visitors and their preference. Through its website, ZMC has been able to establish the particular car that is preferred in a defined geographical area. ZMC has also built a relationship with consumers through viral marketing. The first adopters of the ZENN car have become evangelists of this product. ZMC has created an Ambassador program, which has trained customers on issues of marketing, and this has aided in building relationships and value for this group (Boone & Kurtz 57). Chapter 2 Question # 1 ZMC’s mission entails providing consumers with vehicles, which are pocket and environment friendly. This mission is achieved through creating a product that consumes less in terms of energy, and above all conserves the environment. ZMC’s mission is effective and efficient because the company has truly come up with a product that satisfies the need that brought it into existence. The number of consumers in need of the electric vehicle that is pocket and environment friendly has been on the increase, a clear demonstration that ZMC’s mission is effective and efficient (Boone & Kurtz 74). Chapter 4 Question # 1 ZMC as a company has highly embraced the idea of social responsibility while marketing its product. The company has not only directed social responsibility towards consumers, but also towards the environment. It is also critical to note that the inspiration that led to ZMC existence came from the idea of conserving the environment and stopping global warming. The company has followed the principles of social responsibility by formulating a mission, which does not benefit the company alone, but also consumers and the environment. ZMC demonstrates social responsible marketing by availing the market with electric cars, which match up issues of climate change and a growing demand for environment friendly vehicles. Ultimately, ZMC’s mission of creating electric vehicles that target conserving the environment and stopping global warming is a great social responsible marketing movement (Boone & Kurtz 84). Chapter 5 Question # 1 The most efficient form of secondary source of data, which ZMC as a company can use to its advantage are published reports and journals regarding the vehicle industry. There exists a lot of published information, which pertains to the success and failures witnessed in the vehicle industry. ZMC can use this information by capitalizing on the shortcomings witnessed within the vehicle industry while at the same time taking advantage of the vehicle industry’s capabilities. In essence, the published reports will provide critical information that will aid in developing specialty vehicles (Boone & Kurtz 72). Question # 2 There are a number of critical, ethical issues ...
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