The marketing conception can be more elaborately discussed by greatly emphasising upon two particular imperative facets. The two facets include business-to-consumer (B2C) and business-to-business (B2B) segments. In terms of the marketing idea regarding business-to-consumer (B2C), the marketing conception is defined as a method through which the business organisations generate greater value towards the customers and tend to establish a smooth relationship with the customers by a large extent. From the perspective of the marketing conception regarding the business-to-consumer (B2C), the marketing idea is described as a procedure through which the business organisations generate superior value along with solutions and also tend to form effective relationship with other business organisations or brands that are acting as competitors (Silk, 2006). The business organisations pay utmost importance towards the marketing concept for the purpose of increasing their productivity as well as profitability along with raising higher value towards the shareholders. In the paper, a brief idea regarding the marketing conception along with its effective implementation by responding towards the developments especially in the macro environment will be depicted. Various aspects such as the factor of innovation, service, internationalisation and social marketing that have developed greatly while incorporating the conception of marketing will also be portrayed in the discussion. A Brief Analysis of the Key Developments and Marketing Responses The aspect of marketing environment is fundamentally viewed as a crucial constituent of business environment that generally influences the capabilities of a particular company for the purpose of promoting as well as performing proficient business operations in the financial market. It is very much essential especially for the business organisations to greatly emphasise upon the marketing environment due to the fact that the aspect of marketing environment significantly supports the business organisations to attain their competitive position along with expected business objectives (Pride & Ferrell, 2010). It has been recognised that the business organisations mainly interact with two kinds of marketing environment i.e. macro environment as well micro environment. The elements of the micro environment of a business organisation include the suppliers, competitors, stakeholders and ultimately the customers. In this connection, the components of macro environment of a business organisation include demographics, technology, nature, culture, politics and economic factors. The different constituents of macro environment are also regarded as crucial unmanageable as well as external factors that deeply influence a particular business organisation while making its major business related decisions. Furthermore, the factors of the macro environment also affect the business performance and the strategies of the business orga
‘How Is The Marketing Concept And Its Implementation Responding To Developments In The Macroenvironment?’ Table of Contents Introduction 3 A Brief Analysis of the Key Developments and Marketing Responses 4 Discussion 6 Conclusion 15 References 17 Introduction The conception of marketing is fundamentally explained as an activity for the purpose of generating, communicating, delivering and interchanging certain offerings that possesses greater value for the customers, partners and community among others…
The researcher develops the following research questions that need to be answered to affirm the findings: How are the marketing concept and its implementation responding to developments in the Macro-environment? Knowledge management plays a significant role in the success, in a competitive environment, thus, categorizing knowledge management as part of the marketing strategies of the organization is paramount.
The micro-environment can be analyzed through Porter’s Five Forces strategy. Starbucks is an upscale brand of coffee enjoying competitive advantage. The coffee industry is monopolistic and competitive rivalry is high. The bargaining power of buyers is low for the general consumers but for the discerning, niche clients to whom Starbucks caters, the choice is limited.
Marketing and the Macro-Environment: A Discussion of the Marketing Concept and the Implementation of those Concepts. Table of Contents 1. Introduction 3 2. Key Developments and Marketing Responses 4 2.1 Marketing 4 2.2 Key Concepts in Marketing 4 2.3 Key Developments 6 2.4 Social Marketing 7 3.
This is an instinctive action, which entails the person to become satisfied with their everyday lives. In order to satisfy these needs, interactions and relationships are formed between the people who need and the people who make or sell. Eventually, when all basic needs are met, wants are then addressed to, which can also be satisfied by and addressed by again, people who sell or make these wants.
Marketing concepts refer to the philosophy of the management, through which the objectives and goals of a firm can be achieved. These concepts aid in the identification of customer needs, which may be stated or unstated. The marketing concept is also known as the customer relationship management
Self-concept is the collection of attitudes that people hold towards themselves (Goldsmith, Moore & Beaudoin, 1999). It includes self-esteem and how people value themselves. It includes self-image or the perception that an
During the 1980’s, Domino’s pizza dominated the food industry along with super-fast delivery. The company’s main branch is located in Ann Arbor, Michigan and has 10,200 employees that operate the facilities. The company continues to expand exponentially as it
ans that the competition is increased through innovation and local brands that may have an advantage over an international company originating out of foreign lands. Through using concepts and ideas that directly engage the issues that arise when entering into a new market,
ally utilised in order to recognise a particular customer, fulfil the various desires of the customer through offering better quality products along with attaining the expected business objectives. In this connection, the marketing concept depicts that if a business organisation