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How is the Marketing Concept and its Implementation Responding to Developments in the Macroenvironment?' - Essay Example

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Masters
Essay
Marketing
Pages 13 (3263 words)

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‘How Is The Marketing Concept And Its Implementation Responding To Developments In The Macroenvironment?’ Table of Contents Introduction 3 A Brief Analysis of the Key Developments and Marketing Responses 4 Discussion 6 Conclusion 15 References 17 Introduction The conception of marketing is fundamentally explained as an activity for the purpose of generating, communicating, delivering and interchanging certain offerings that possesses greater value for the customers, partners and community among others…

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How is the Marketing Concept and its Implementation Responding to Developments in the Macroenvironment?'

The marketing conception can be more elaborately discussed by greatly emphasising upon two particular imperative facets. The two facets include business-to-consumer (B2C) and business-to-business (B2B) segments. In terms of the marketing idea regarding business-to-consumer (B2C), the marketing conception is defined as a method through which the business organisations generate greater value towards the customers and tend to establish a smooth relationship with the customers by a large extent. From the perspective of the marketing conception regarding the business-to-consumer (B2C), the marketing idea is described as a procedure through which the business organisations generate superior value along with solutions and also tend to form effective relationship with other business organisations or brands that are acting as competitors (Silk, 2006). ...
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