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How is the Marketing Concept and its Implementation Responding to Developments in the Macroenvironment' - Essay Example

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How is the Marketing Concept and its Implementation Responding to Developments in the Macroenvironment'

The marketing conception can be more elaborately discussed by greatly emphasising upon two particular imperative facets. The two facets include business-to-consumer (B2C) and business-to-business (B2B) segments. In terms of the marketing idea regarding business-to-consumer (B2C), the marketing conception is defined as a method through which the business organisations generate greater value towards the customers and tend to establish a smooth relationship with the customers by a large extent. From the perspective of the marketing conception regarding the business-to-consumer (B2C), the marketing idea is described as a procedure through which the business organisations generate superior value along with solutions and also tend to form effective relationship with other business organisations or brands that are acting as competitors (Silk, 2006). The business organisations pay utmost importance towards the marketing concept for the purpose of increasing their productivity as well as profitability along with raising higher value towards the shareholders. In the paper, a brief idea regarding the marketing conception along with its effective implementation by responding towards the developments especially in the macro environment will be depicted. Various aspects such as the factor of innovation, service, internationalisation and social marketing that have developed greatly while incorporating the conception of marketing will also be portrayed in the discussion. A Brief Analysis of the Key Developments and Marketing Responses The aspect of marketing environment is fundamentally viewed as a crucial constituent of business environment that generally influences the capabilities of a particular company for the purpose of promoting as well as performing proficient business operations in the financial market. It is very much essential especially for the business organisations to greatly emphasise upon the marketing environment due to the fact that the aspect of marketing environment significantly supports the business organisations to attain their competitive position along with expected business objectives (Pride & Ferrell, 2010). It has been recognised that the business organisations mainly interact with two kinds of marketing environment i.e. macro environment as well micro environment. The elements of the micro environment of a business organisation include the suppliers, competitors, stakeholders and ultimately the customers. In this connection, the components of macro environment of a business organisation include demographics, technology, nature, culture, politics and economic factors. The different constituents of macro environment are also regarded as crucial unmanageable as well as external factors that deeply influence a particular business organisation while making its major business related decisions. Furthermore, the factors of the macro environment also affect the business performance and the strategies of the business orga ...Show more

Summary

‘How Is The Marketing Concept And Its Implementation Responding To Developments In The Macroenvironment?’ Table of Contents Introduction 3 A Brief Analysis of the Key Developments and Marketing Responses 4 Discussion 6 Conclusion 15 References 17 Introduction The conception of marketing is fundamentally explained as an activity for the purpose of generating, communicating, delivering and interchanging certain offerings that possesses greater value for the customers, partners and community among others…
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