LOrea Company - Essay Example

Only on StudentShare

Extract of sample
LOrea Company

L’Oreal is renowned for its overseas expansion processes and continues to expand its operations in various countries across the world. L’Oreal is one of the largest players in the cosmetics industry and focuses extensively on increasing their market share and profitability by capturing a heterogeneous variety of markets all across the globe. The global expansion processes should be categorised effectively by proper market research to understand the feasibility of launching different products according to the market demands. From the analysis of host markets’ selection criteria, it can be concluded that the company can enjoy a premium product market in the developed countries such as USA and UK. The buying behaviour of most customers of cosmetic products in these two markets is characterised by luxurious and high-end beauty products. The Asia-Pacific market is also developing, where the company can penetrate through products of wide price ranges as the target customers in this market are from different income levels and have different buying behaviours and lifestyles. From the macro environment analysis of host markets it can be concluded that the political and economic scenario of developed markets such as USA and UK are favourable for their business whereas mainly the political scenario in developing countries such as India and China are less favourable for foreign player entrants in these market. ...
Download paper


L’Oreal is a giant French company in the cosmetics industry. It was established in 1907 by the entrepreneur Eugene Schueller. L’Oreal has a number of brands under the umbrella brand catering to different consumer groups ranging from low income groups to premium segments. …
Author : paucekemmy

Related Essays

Working Title: Brand packaging: How relevant is it to the customer
Working Title: The Relevance of Brand Packaging to Coca Cola’s Marketing Strategy…. 1: Introduction/ Justification The concept of branding and packaging are considered as the most significant constructs in the field of marketing. The term "branding" pertains to the description of the product's name and design. It serves as the factor that adds distinction to other products in the market, which differentiates it among competition (Vargo & Lusch, 2004). On the other hand, "packaging" is marketing instrument that is utilized to reflect the personality that the brand intends to project. In...
14 pages (3514 words) Dissertation
Criteria for Market Segmentation
In recent years studies have been made to refine these demographic variables so that they can be more effectively used. Example of the companies who make effective use of demographic segmentation are Lego, Toys ‘R’ Us, and the early learning centre who not only recognize the differences between children of various age group but also design their products for highly specific defined age categories (Richard M. S. Wilson, 2005). Age segmentation is an important tool for segmenting the consumer market. A variety of terms are used to refer to various age groups. Examples are newborns, infants,...
6 pages (1506 words) Term Paper
Marketing Campaign for Ocean Spray
Based on the innovation and the rate of acceptance the company has decided to participate in the Christmas Exhibition to be held in London. Before participating in the exhibition, it is necessary to promote or to generate awareness in the mind of the customers about the new product. So at the initial stage promotional campaign such as advertisements would be aired in some channels mainly in food channels to generate awareness. The advertisements would also run on the other channels which are the most viewed channels by the mid level age groups, this is because the product is mainly aimed at...
4 pages (1004 words) Essay
One of the main technological advancements that completely transformed the business world is the invention of the Social Media Networks such as Facebook, Skype and Twitter. Technology enables people to network easily, chat and meet friends over the internet. In addition, businesses take advantage of this platform provided by social media networks to advertise their products and services, i.e. through e marketing and e-commerce. Social media networks have millions of people converging on their sites at the same time. Businesses are looking for these customers. Therefore, it is mandatory for...
6 pages (1506 words) Assignment
Contemporary Retailing
Contemporary Retailing
8 pages (2008 words) Essay
Essay Assignment
This activity is sure to attract consumers, as it provides on-the-spot testing of taste and quality of the product. The consumers will be invited to have mugs of fresh coffee made with that brand, and then, their remarks will be taken by asking them to note down their comments on a special notebook. The team leader will continuously be introducing the new brand to people through a microphone.
2 pages (502 words) Essay
Marketing and Promotional Tools
As the report declares the modern technology has made reception and dissemination of information quite simple for companies. Companies can share information regarding the products or services they offer to the world via the internet. In addition, there are various media that companies can use to market their products or services. These media include televisions, magazines, posters, social media platforms such as the Facebook and many others. It is essential to identify that marketing techniques are tailored to attract potential customers to buy the product or service in question. The aim of...
6 pages (1506 words) Coursework
Got a tricky question? Receive an answer from students like you! Try us!