Marketing Concentration within Extended Academic Programs (EAP)

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Feasibility Study: Marketing Concentration within Extended Academic Programs (EAP) Student’s Name Institution Feasibility Study: Marketing Concentration within Extended Academic Programs (EAP) Executive Summary The University of the Incarnate Word (UIW) is a Catholic affiliated private university situated within San Antonio City in Texas…

Introduction

This university offers a Bachelor of Science in Business Administration (BSBA) program through its EAP program. This BSBA has seven courses: accounting, banking and finance, General Business, marketing, information systems, international business, and management. The major marketing concentration this institution offers is the ‘General’ specialization. The other four concentrations are; Data mining and social marketing, healthcare marketing, call center/CRM and tourism/Sport. Due to the dynamic nature of today’s marketing environment, most universities and students are searching for courses and specializations that will assure them of immediate placements in the job market. Most of the concentrations in the Marketing specializations were designed to meet the dynamic and ever changing needs of the economy. Specializations like healthcare marketing; a rare and unique combination, was seen necessary to meet the needs of the dynamic healthcare environment due to the numerous reforms that have been seen. Due to these facts, this paper provides a feasibility study that assesses UIW EAP’s ability and viability to offer healthcare marketing specialization within its BSBA Program. ...
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