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The Long-Term Effect of Marketing Strategy on Brand Sales - Assignment Example
Author : lgrant
Pages 3 (753 words)
The Long Term Effect of Marketing Strategy on Brand Sales Name Institution The Long Term Effect of Marketing Strategy on Brand Sales Article Review This particular study utilized pre-existing data on the effect of marketing strategy on brand sales. The study population in this case is a minor component of the study…
Interestingly, the managers expressed uncertainty about whether discounting and advertising play a major role in brand performance compared to distribution and product. The research methods employed in this particular study are both qualitative and quantitative in nature. The quantitative aspect of the study is evidenced by the expression of the data numerically and then statistical methods used to analyze it. Additionally, the observations made by the investigator are clearly numeric and have been organized and represented in the form of graphs that form the basis of analysis. The variables are both observable and measurable and vary across the different firms that contributed to the data pool utilized. Interviews (as a qualitative research method) have been utilized to obtain critical information by the investigators of this study. Qualitative methods when used in combination with quantitative methods help to better understand and interpret complex reality that relates to a particular social phenomenon. Additionally, qualitative methods help in understanding the implications of data that is quantitative in nature. ...
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