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Marketing plan of the Apple company in United Kingdom - Essay Example
Author : schroederandrea
Pages 8 (2008 words)
In this report we will present a comprehensive marketing plan for Apple I Phone 4 in United Kingdom. The marketing plan will include pricing, promotion, and distribution strategy. The plan will also talk about product strategy, target market and differentiation and positing strategy…
The plan will also accompany environmental analysis, customer and competitor analysis along side with opportunities and threats. Company and Product Review Apple is a well known company all over the world and it’s famous for its cells phones, laptops, desktop computers and innovative technology gadgets. The company sells its products all over the world. Its cell phone series known as the I Phone has become extremely famous. I Phone became famous among teenagers and business people because of the services it offered. The touch screen feature of I Phone was something that attracted people towards Apple’s I Phone. The latest version of I Phone is known as I Phone 4 and was launched in 2010. I Phone 4 is considered as the smartest cell phone available in the market (Morris, C. 2010). There are some amazing features in the cell phone and it is already a hit. I Phone 4 design is also different from other cell phones in the market so this also is a reason for its huge success. Overall the I Phone 4 can be considered as a greatest cell phone made by Apple and no competitor is even near Apple in the cell phone industry. Environmental Trend Analysis United Kingdom market is a sophisticated market where buyers are well aware of the gadgets that come out in the market. Apple is a big name in United Kingdom too so people are well aware of it. ...