Marketing plan of the Apple company in United Kingdom

College
Essay
Marketing
Pages 8 (2008 words)
Download 0
In this report we will present a comprehensive marketing plan for Apple I Phone 4 in United Kingdom. The marketing plan will include pricing, promotion, and distribution strategy. The plan will also talk about product strategy, target market and differentiation and positing strategy…

Introduction

The plan will also accompany environmental analysis, customer and competitor analysis along side with opportunities and threats. Company and Product Review Apple is a well known company all over the world and it’s famous for its cells phones, laptops, desktop computers and innovative technology gadgets. The company sells its products all over the world. Its cell phone series known as the I Phone has become extremely famous. I Phone became famous among teenagers and business people because of the services it offered. The touch screen feature of I Phone was something that attracted people towards Apple’s I Phone. The latest version of I Phone is known as I Phone 4 and was launched in 2010. I Phone 4 is considered as the smartest cell phone available in the market (Morris, C. 2010). There are some amazing features in the cell phone and it is already a hit. I Phone 4 design is also different from other cell phones in the market so this also is a reason for its huge success. Overall the I Phone 4 can be considered as a greatest cell phone made by Apple and no competitor is even near Apple in the cell phone industry. Environmental Trend Analysis United Kingdom market is a sophisticated market where buyers are well aware of the gadgets that come out in the market. Apple is a big name in United Kingdom too so people are well aware of it. ...
Download paper
Not exactly what you need?

Related papers

Marketing plan
As can be seen, restaurant is a place which provides services that satisfy people’s hunger and thirst. By starting such a business, I would be able to deliver good quality food products to my customers. My crew and I planned to locate our restaurant in New Jersey, United States of America. New Jersey has a lot of scope for starting hotel business, because there are many people working in New…
Marketing Plan
This essay is aimed at discussing the various aspects of and issues related to marketing plan. In this context, first the role and nature of a marketing plan is discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the…
marketing plan
This is because Carl’s Jr. was selling the same type of hamburgers but at half the price. Others offer that the accompaniments that were served with the hamburger, mustard/mayo sauce on potato roll to be specific resulted to the failure. The mega campaign which failed was also partially blamed for the product failure as it targeted the adult population only. Still, some customers offer that the…
marketing plan
The company background is provided describing how it has emerged to being a multinational company and its consideration in expanding into New Zealand markets. The New Zealand market situational analysis is provided describing the various industry aspects and the country in general. The significance of the situational analysis is to determine the viability of the market if it is worth to invest in…
Marketing Plan
In line with this, it is crucial for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the needs of this health-conscious client base since the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy “in choosing a brand name,…
Marketing Plan
450). John Lewis departmental store describes its customers in terms of demographics and psychographics. According to Attwood (2007), John Lewis departmental store serves the affluent and middle classes whose income may not be reduced so much by high bills. This is shown by the high priced goods sold in stores. John Lewis customers are also trendy and value fashion. This organization can increase…
Marketing Plan
The organization has selected Stockholm as their business operation area. Stockholm is one of the leading historical area enrich with numerous business hubs and colleges. The city is famous for its emerging wine and food market. Most significantly several popular restaurants and wine bar are operating within this competitive and potential market place. Seeing these favorable factors, the…