The plan will also accompany environmental analysis, customer and competitor analysis along side with opportunities and threats. Company and Product Review Apple is a well known company all over the world and it’s famous for its cells phones, laptops, desktop computers and innovative technology gadgets. The company sells its products all over the world. Its cell phone series known as the I Phone has become extremely famous. I Phone became famous among teenagers and business people because of the services it offered. The touch screen feature of I Phone was something that attracted people towards Apple’s I Phone. The latest version of I Phone is known as I Phone 4 and was launched in 2010. I Phone 4 is considered as the smartest cell phone available in the market (Morris, C. 2010). There are some amazing features in the cell phone and it is already a hit. I Phone 4 design is also different from other cell phones in the market so this also is a reason for its huge success. Overall the I Phone 4 can be considered as a greatest cell phone made by Apple and no competitor is even near Apple in the cell phone industry. Environmental Trend Analysis United Kingdom market is a sophisticated market where buyers are well aware of the gadgets that come out in the market. Apple is a big name in United Kingdom too so people are well aware of it. Because of the sophisticated market users also judge cell phones on quality rather than on price. They are willing to pay more for quality products so pricing is not important for them. The trend is also towards cell phones that offer innovative features. The market of United Kingdom is huge because almost every adult use cell phones to communicate. The users are also technology friendly and aware. The environmental of the country is also secure in terms of politics. There is no chance of any major political shift in the country. Politically stable country is vital for any business and sales of I Phone 4 are in no danger. Economically United Kingdom is not an ideal market because they have not recovered well after the financial crisis of 2008. Government is increasing taxes on people and they are not happy about it. People are also economically weak which means that sales can get affected because of this. Protests are now often on the streets of United Kingdom (BBC, 2010) and this is a very important aspect of the environment for the sales of I Phone 4. Customer Analysis The customer of I Phone models are very loyal (Golvin, C. 2010).The main clientele of I Phone 4 is the young generation who are tech savvy. People within the age bracket of 14 to 26 are the main customers of I Phone 4. These are the customers who wait for the launch of the cell phone anxiously. Apple makes major junk of its sales to young people therefore marketing should also be focused on this target market. Alongside with younger generation corporate customers are also buyers of I Phone 4. The cell phone offers amazing features and with its sleek design satisfies the business class needs. This is the second most important target market of Apple. Corporate customer will also buy I Phone 4 because of the services it offers for the business community. This target market however have lots of competitors like Black Berry and Samsung. This is why corporate customers are second most important customers of I Phone 4. Competitor Analysis Apple has a lot of competitors to face in cell phone industry. Many new companies
In this report we will present a comprehensive marketing plan for Apple I Phone 4 in United Kingdom. The marketing plan will include pricing, promotion, and distribution strategy. The plan will also talk about product strategy, target market and differentiation and positing strategy…
Potential stakeholders’ perspective 10. Adjustments to the marketing plan 11. Reference Organizational objectives Starbucks has positioned itself as an upscale brand and has been enjoying competitive advantage. However, competition has become intense and to survive, Starbucks needs to be innovative.
Every young should have access to all kinds of fun and exciting reading. ‘Bedtime Stories for Kids’ would be an I-phone based application that we propose to make; It will have the best literature for all children of all ages and would be made in the most user-friendly way for the parents to read out to their children via iPhone
This would need state-of-the art production facilities and recruiting quality engineers to show their quality with the manufacturing of the smart phone. The company already has its production facilities and required technology in order to launch the venture of iPhone 4.
In this report we will present a comprehensive marketing plan for Apple I Phone 4 in United Kingdom. The marketing plan will include pricing, promotion, and distribution strategy. The plan will also talk about product strategy, target market and differentiation and positing strategy.
New ideas for products, new ways to provide services, new technologies, generally come, for the most part, from companies that have not yet been started. The minds behind Apple Computer did not start their work inside a comfortable, well-lit laboratory like their counterparts at IBM, but instead began building computers inside a garage.
The U.S.Pirg issued a news report on 01.01.2007, stating that Congress has approved of a scheme that would benefit college students thousands of dollars over their student loans.
According to Luke Swarthout, U.S. PIRG Higher Education Advocate, students had to bear a heavy burden of debt to pay for college, but with this Congressional initiative, millions of working and middle-class students and their families could finally save thousands of dollars in student loan payments (U.S.
The company's software applications include Mac OS, iLife, iWork, and internet applications like Safari and QuickTime, among others. The company mainly operates in the US. It is head quartered in Cupertino, California and employs 21,600 employees. The company recorded revenues of $24,006 million during the fiscal year ended September 2007, an increase of 24.3% over 2006.
The primary target market for this device is the middle class car owner between age 20 and 40. This age group is expected to be more receptive to the new technology. The secondary target market would include the car rental agencies and OEMs (automobiles).