StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Marketing
  • An Account Plan to pitch the Kmarts product or services to targeted clients, and to know how they use the company's service

An Account Plan to pitch the Kmarts product or services to targeted clients, and to know how they use the company's service - Term Paper Example

Not dowloaded yet

Extract of sample
An Account Plan to pitch the Kmarts product or services to targeted clients, and to know how they use the company's service

The researcher explores six steps to present the Kmart products and services. The first step is to approach the clients in a friendly manner, and introduce the customer to the product and services, and to present the legality of the products. The next step is to demonstrate the products quality and features. After demonstration, the next step is to find solutions acceptable for both the parties to use win-win negotiations strategy. The fifth step is to focus on closing the deal with the clients, using the new method of closing the deal. The last step is concerned with servicing the sales, by regular customer follow-ups. “Kmart, a wholly owned subsidiary of Sears Holdings Corporation, is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living, Route 66 and Smart Sense”. Most of the Kmart stores are single floor units that carry a wide range of products across many merchandise categories. It includes consumer electronics, outdoor living, food and consumables, seasonal merchandise, toys, lawn and garden equipment, and apparels, which includes products sold under renowned brands like Jaclyn Smith and Joe Boxer, and some monopolistic products of sears brand such as Kenmore, Craftsman, and Diehard. Kmart has a layaway program that helps the customers finance their purchases in a cost-effective manner. In addition, Kmart expanded their business in such a manner that the customers can receive their purchases, by applying online and collecting them from stores....
Kmart Super Centers started its operation at first with full-service grocery and general merchandise stores and later on with features like full-scale video rental center and a carryout Chinese menu. Now the current locations are featured by in-house bakeries, seafood and fresh meats, and a full set of delicatessen. Kmart Super Centers size varies from 140,000 to 190,000 sq. ft. The world's largest Kmart store is in Guam. a. What are some of the concerns that need to be addressed with the client? Being an Account Executive of Kmart, the first thing I would like to do is to introduce myself to the customers, and then inform them about the company. We are focusing mainly on the upper class and the upper middle class people. Then I will explain about the changes we have made within the company, the new range of products we are introducing, the various discount offers for the products, the changes that have been made by us in customer service and to solve customers’ complaints. b. Is there any legality that needs to be negotiated? Consumer satisfaction is the basic goal of our company. The customers can return and exchange their purchased items within 90 days of the original date of purchase along with an original receipt or email confirmation. “Refunds will not be given without a receipt /email confirmation. Price adjustments will be given on prior Kmart purchases within 7 days of purchase” (Kmart, 2012). C. What is the approach? At first, we welcome the customer with warm greetings, which is indeed a friendly approach. I ask them what I have to do for them. Up front, let the customer know that customer service is my top priority. Then we use merchandising approach to talk to the customer. Then we can explain about the product, its uses and ...Show more

Summary

The objective of the study is to prepare an Account Plan to pitch the Kmart’s product or services to targeted clients, and to know how they use the company's service. The purpose of the project is to analyze how efficiently the firm deals with the clients. …
Author : ooconner
An Account Plan to pitch the Kmarts product or services to targeted clients, and to know how they use the companys service essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"An Account Plan to pitch the Kmarts product or services to targeted clients, and to know how they use the company's service"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Plan of Wallmart entering Germany (Product being the store)
cess, organization and co coordinating 18 Conclusion 18 Reference 21 Bibliography 23 Introduction Wal-Mart has revolutionized retailing in USA in 1962 and since then the company revenue has spread like a bushfire across the country. Wal-Mart serves members and customers more than 200 million times per week at around 9826 retail units in 28 countries under 60 different banners.
15 pages (3750 words) Term Paper
New product/service development and marketing metrics
A wide range of products is offered by the company in various geographical regions of the world such as Africa, North America, Europe, Asia, and Middle East. Some of its product offerings include coal and synthetic fuels based on coal, oil, natural gas, illuminating paraffin, and other petroleum products.
10 pages (2500 words) Term Paper
Marketing Plan - Product launch strategy
The company is providing the target customers with different latest and new telecommunication products and equipments. There has been continuous innovation and changes in the industry and in order to stay competitive in the industry. It is essential for the organisations in the industry to keep on coming up with new and innovative products and solutions (Budde, Baker, Bibolini, Evans, Hulme-Jones, Kwon, Lancaster, Lange, Tine, McNamara, and Wansink, 2011).
9 pages (2250 words) Term Paper
What is the self and how can we know it, or can we know it at all
What is the self and how can we know it, or can we know it at all? The philosophical concept of self is the notable essential qualities and attributes making an individual person different from any other person. It can also be asserted that the individual self is mainly the source of consciousness responsible to what a person thinks as well as the decisions made when ascribing to it (Mitchell 25).
5 pages (1250 words) Term Paper
The Hill Project Management Company's Competitive Edge
According to the essay the business of Hill Project Management can be affected by various global forces and, therefore, these forces need to be tended to accordingly. The analysis of the respective areas has to be made thoroughly, as it is seen that different forces affect the business in different styles. 
4 pages (1000 words) Term Paper
Company's Name
It provides an essential strategy as an element to scan the strategic management and conducting market research for the company. Some of the areas that are important in the value creation opportunities of a company and require analysis include the legal, social and economic environments.
4 pages (1000 words) Term Paper
How can Amazon Web Services (AWS) reduce cost in the healthcare industry
Big technology organizations are by now making investments worth million of dollars to facilitate these services. It remains to be witnessed how these services will affect the healthcare sector which has over the years been seen as being diverse, unique, and complex presenting several challenges like privacy.
8 pages (2000 words) Term Paper
How do corporations use e-learning
This research is based on assessing and exploring the main and fundamental benefits to organizations or businesses by giving their employees access to
5 pages (1250 words) Term Paper
The use of HR Service Centers
It deals with matters relating to staffing, skill management, performance management, payroll, training and development, recruitment and selection etc. A short history as well as the background of the topic i.e.
10 pages (2500 words) Term Paper
Getting to know pepsi
Since its establishment, the company has been a major player in the NYSE. The company’s shares are traded under the stock ticker symbol PEP. Currently the company’s shares are traded in major stock markets such as the NYSE. The company operates from its headquarters
3 pages (750 words) Term Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation