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An Account Plan to pitch the Kmarts product or services to targeted clients, and to know how they use the company's service - Term Paper Example

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An Account Plan to pitch the Kmarts product or services to targeted clients, and to know how they use the company's service

The researcher explores six steps to present the Kmart products and services. The first step is to approach the clients in a friendly manner, and introduce the customer to the product and services, and to present the legality of the products. The next step is to demonstrate the products quality and features. After demonstration, the next step is to find solutions acceptable for both the parties to use win-win negotiations strategy. The fifth step is to focus on closing the deal with the clients, using the new method of closing the deal. The last step is concerned with servicing the sales, by regular customer follow-ups. “Kmart, a wholly owned subsidiary of Sears Holdings Corporation, is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living, Route 66 and Smart Sense”. Most of the Kmart stores are single floor units that carry a wide range of products across many merchandise categories. It includes consumer electronics, outdoor living, food and consumables, seasonal merchandise, toys, lawn and garden equipment, and apparels, which includes products sold under renowned brands like Jaclyn Smith and Joe Boxer, and some monopolistic products of sears brand such as Kenmore, Craftsman, and Diehard. Kmart has a layaway program that helps the customers finance their purchases in a cost-effective manner. In addition, Kmart expanded their business in such a manner that the customers can receive their purchases, by applying online and collecting them from stores. ...Show more

Summary

The objective of the study is to prepare an Account Plan to pitch the Kmart’s product or services to targeted clients, and to know how they use the company's service. The purpose of the project is to analyze how efficiently the firm deals with the clients. …
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