Case Study on ABE books

Case Study on ABE books  Case Study example
College
Case Study
Marketing
Pages 8 (2008 words)
Download 0
ABE BOOKS Name Institution Table of contents 1 Introduction summary of the case study 2 Important values of AbeBooks 3 Important motivations of Antonio and Christine 4 Teaming and teamwork aspects 5 Components of creativity 6 Conclusion Introduction of case study on ABE books The case deals majorly with a challenging situation relating to employee turnover within the marketing team in AbeBooks.com, a given online marketplace for new, rare, used plus out-of-print books…

Introduction

The dilemma became how he could prevent the third employee from quitting his job. In addition, of the two vacant positions, one became filled while the other remained vacant. Therefore, Antonio has to work with his Marketing director and human resource director to develop a retention strategy and recruitment. Therefore, the case considers cultural and generational differences, dysfunctional versus healthy employee turnover, retention and effective recruitment strategies, employee development plus motivation, employee engagement, job satisfaction and leadership development. Furthermore, organizational culture became examined in the case study too. The case study can be found at AbeBooks.com official website. Questions and Answers Values AbeBooks possessed quit a lot of instrumental and terminal values. Instrumental values remain as core values and totally compromise character traits and personal traits. Furthermore, instrumental values remain difficult to be changed. On the other hand, terminal values remain to more so signify objectives a given person or company wishes to achieve. Furthermore, terminal values often become flexible to change (Mould 2006, p.5). ...
Download paper
Not exactly what you need?

Related papers

Case Study analysis
Therefore, the process selection as identified by the team’s recommendations; will assist the organisation in prioritizing solutions to the pre-existing problems. For example, the review team’s assessment of the Information Technology (IT) department shows that it’s current IT solution, GovSource; has many undesired implications which lengthen the recruitment process (Stake, 2006). The team…
Cola Wars Case Study
In the 21st century, Coke and Pepsi face the new era trying to ascertain if the wars would still continue on the ‘cola’ products and ultimately discern the location of their future battlefield. External scanning of Coca-Cola and Pepsi Cola The case is designed to specifically address the following concerns: a) Why, historically, has the soft-drink industry been so profitable? A discussion of…
Strategic Marketing Case Study
On the other hand, IBM realized that customer-centric and service-centric products have a high-profit margin and investments in products such as software would ensure that company’s profit margin remained high. Hence, divesting from the low-profit margin products was the first step towards investing in service-centric products. Secondly, the company invested in making the company investing in…
meditech surgurical case study
As a result, major chaos has been created as product orders were delayed for more than four months. A customer may understand if their orders are delayed by few weeks, but if this delay becomes repetitive, then the situation becomes unexplainable. From all indications, it is clear that Meditech used cost-effective supply chain instead of using a responsive supply chain as it would have more useful…
Case Study 2
If the internal drive forces a customer towards the product then it is positive motivation but if it drives a customer away from a product then it is negative motivation. These positive and negative drives are what initiates and directs consumer behavior. Basic consumer motivation can either be rational or motivational. Rational consumption is when a consumer`s behavior is based upon an objective…
Case Study
generic fluoxetine, etc.) (1). To prevent other pharmaceutical companies from grabbing a large portion of Eli Lilly’s market shares in the selling of antidepressant drugs, Eli Lilly and company is considering the need to replace Prozac with its successor. Eventually, the successor of Prozac is expected to be launched at least 18 months prior to the date wherein Prozac’s patent right would…
Case study
That was the time when she realized that this bag can be popular product for people who loves innovative designing articles like cloths, umbrella, handbags, wallet, makeup bags, lamp shades etc. Clare, mother of Calypso also helped her with the business. Her first year turnover was ?180 000 and she became the London Business person of the year at the age of 22 (Burns, 2011). Calypso and her mother…