Improve the integration levels within particular divisions. Goal “To take a more consumer-oriented approach to the market, optimizing the company’s activities to give customers holistic collection of everything they want and need in a particular sports category.” Analysis Structure Currently, Nike uses the matrix organizational structure. This type of structure groups employees according to their functions and by product type that they are involved in production. In this type of structure, there is a horizontal flow of information and skills. The following components are distinctively identified with the matrix structure of organization: there is a top manager who is in charge of the entire matrix and is charged with the responsibility of balancing the two chains of command. Then there are two matrix managers who are in charge of their respective sub-groups. One of them is the product manager and the other is the functional manager. Pros: there is coordination to meet dual customer demands. It is suited for complex decisions. The structure is also suited for an organization with multiple products, like Nike. Cons: there are frustrations brought about by dual authority. This type of structure is time-consuming in decision making and conflict resolution. People This is a highly populated organization with more than 26,000 employees. There is specialized expertise in the organization with employees only working in their areas of specialization; such as footwear, equipment and apparel. Nike’s senior executives are supportive of the employee’s activities. For example, the executives offered support to the Change the Game team when the team made its presentation on the strategy to approach the women’s market. Most people in Nike, especially those who have been there for a long time like Darcy Winslow, know a large percentage of the community. The company, in its effort to move to a consumer-based organization from the current product-based, appointed team captains who would set-up and run different categories of sport. These captains were responsible for bringing together the right people to spearhead a business plan for the particular sport category that they are in charge of. People were also supportive of the company’s ideas and it is clear that they wanted these ideas to succeed. They attended meetings with enthusiasm and commitment. Pros and Cons The support that the executive gives to the other employees boosts their morale and working spirit. The employees are motivated and the quality of their output is bound to improve. Knowing a big percentage of the community helps the company to get the necessary feedback on their products and services. The people can also give recommendations about a particular type of product. Using team captains and a group of specialists guarantees the company of quality results. There was resistance from retailers who were not willing to allocate more space to Nike. These retailers did not want to change their traditional practices. Incentives Nike worked out an incentive methodology that was aimed at motivating the performance of the employees. Most members were measured according to the results that they achieved, for example, selling shoes. In areas where there were added responsibilities, incentives were also increased to match up to the work. Cash bonuses were also offered
Nike’s Global Women's Fitness Business Name Institution Problem statement To find out the best options and recommendations fit for: The new general manager of the global women’s fitness business that would help him/her to improve and sustain the level of integration already achieved in that division of the company…
The purpose of this research is to investigate the following: industry analysis (especially industry locations); marketing plan: marketing opportunities and barriers to entry; marketing strategy: value proposition, branding, marketing objectives and marketing budget. The SWOT analysis of the company has been performed to find the internal and the external environmental situation of the company.
As a case for the study, NIKE Company has been selected that throws light on the developmental changes occurred in the European logistics and supply chain systems. Nike Company proves the development of the L&SC in Europe as its L&SC measures were not much integrated in the country before the initiation of the single European market and the situations improved post 1992.
The paper tries to address the issues faced by the companies in the management of the company. The paper also discusses the guidelines laid down by the United Nations Global Compact in maintain international standard of management of resources along with the impact of good governance on the health of a business in the global world.
This grouping may further be described as cultural and economic bound. Modern cultures are driven by the market, as well as competitive post industrialized systems of an economy. The United States is an example of a modern-based culture. In contrast, countries like China are tradition- based, which is featured with the agrarian centralized, agrarian, cooperative, and pre-industrialized systems.
Social Factors 9 D. Technological Factors 9 V. Segmentation 9 VI. Buyer Behavior, Pricing 10 Works Cited 11 I. Introduction This paper examines key marketing principles applied to a real company, in this case Nike. Included is a discussion of the 4Ps of marketing for Nike, marketing costs and kinds of activities tied to marketing, PEST analysis, targeting and segmentation methods/strategies, effect of buyer behavior on Nike marketing and sales strategies, pricing and how that reflects on market realities and Nike's business objectives, and the role of promotions in the marketing mix for Nike (Mind Tools; Ettenson, Conrado and Knowles; Ehrnke et al.).
Of the reasons cited by Nike, industry experts feel that the major reason being the larger problem: static demand for products the company has to offer. In this kind of a challenging environment what are issues faced by Nike Inc, to continue as the market leader.
However, the financial projection is greater than the members can afford to contribute. They will therefore rely on a huge bank loan.
The three partners apply and receive a bank loan of ten thousand pounds. they therefore
With advancements such as video conferencing and chat rooms, communication has taken wide strides towards reducing the world to a single village as it is said. Many aspects on the global business front have contributed to the success of multinational companies