Got a tricky question? Receive an answer from students like you! Try us!

Nike's Global Women's Fitness Business - Essay Example

Only on StudentShare
Ph.D.
Essay
Marketing
Pages 8 (2008 words)

Summary

Nike’s Global Women's Fitness Business Name Institution Problem statement To find out the best options and recommendations fit for: The new general manager of the global women’s fitness business that would help him/her to improve and sustain the level of integration already achieved in that division of the company…

Extract of sample
Nike's Global Women's Fitness Business

Improve the integration levels within particular divisions. Goal “To take a more consumer-oriented approach to the market, optimizing the company’s activities to give customers holistic collection of everything they want and need in a particular sports category.” Analysis Structure Currently, Nike uses the matrix organizational structure. This type of structure groups employees according to their functions and by product type that they are involved in production. In this type of structure, there is a horizontal flow of information and skills. The following components are distinctively identified with the matrix structure of organization: there is a top manager who is in charge of the entire matrix and is charged with the responsibility of balancing the two chains of command. Then there are two matrix managers who are in charge of their respective sub-groups. One of them is the product manager and the other is the functional manager. Pros: there is coordination to meet dual customer demands. It is suited for complex decisions. The structure is also suited for an organization with multiple products, like Nike. Cons: there are frustrations brought about by dual authority. This type of structure is time-consuming in decision making and conflict resolution. ...
Download paper
Not exactly what you need?

Related Essays

business strategy in global environment
The competitors in this market are holding their ground; they are trying very hard to slice of some customers from Fastway’s customer base, but so far, no competitor has been successful in accomplishing this objective. Even though the current operations of the company are redundant, but still the company has been very successful in meeting its customers’ expectations with significant ease. Nevertheless, the company cannot keep operating like this for too long and it will have to take initiatives to improve its current processes. Moreover, the company needs to decide whether it would use…
16 pages (4016 words)
SUPERMARKETS-GLOBAL BUSINESS ENVIROMENT
Changes in the Business Environment With the competitive market environment today, there is a great influence of the changing business environment to the process and strategies with which a company or business is run. Business environment can be considered as the social or cultural environment in which the business is operated. It also comprises the internal factors which are penetrating within the business. The basic elements making the entire business environment can be the company’s customers, competitors, employees, suppliers and other individual bodies which are directly influencing the…
3 pages (753 words)
Global business marketing (Mcdonalds)
An important element of marketing strategies is figuring out in depth what the competition is offering. For McDonald’s competition might be coming in from KFC or Fat Burger, if this were the case, McDonald’s will have to find out what the competition might be offering that it is not in terms of product innovation. Certain factors are involved in keeping the product new and “hip”; Economic developments such as rising living standards, legal changes that introduce new ways of packaging, social changes that alter eating out patterns and also technological advances that encourage the use…
3 pages (753 words)
Global Business Environment
However, the U.S banking Industry is faced with some limitations like the 2008 global economic crisis, whose effects are still limiting the industry’s capabilities. Financial crisis as one of the major limitations in the current U.S banking industry can be defined insufficient finances to run ensure banking obligations. It comes in different types, currency crises, implies insufficient currency in a specific region. The banking industry is obliged f to transact in different or foreign currencies which might turn out to be costly. Bank crisis is the situation where a certain baking…
6 pages (1506 words)
CORPORATE STRATEGY - FITNESS INDUSTRY "NEW YORK FITNESS"
This industry renders the facility of fitness specially gym and health clubs as per membership basis. The benefits provided by this industry include the use of exercise equipments and weights, along with facilitating personal training, group classes and other club amenities. As per the data of IBIS World (2012), the fitness industry especially gym and health clubs have inculcated an estimated figure of around 8.7 million members across the United Kingdom, which is nearly 17% of the adult population. The London Olympics specially provided the extra motivation in this industry; as a result, the…
12 pages (3012 words)
Global Business Environment
Nevertheless, all problems are being blamed upon the increasing number of imports into South Africa. According to a report for University of East Anglia in Britain, Chinese products into South Africa have cost them seventy seven thousand jobs for the last one decade. Besides, these Chinese imports are leading to slow industrial production, whereby it grew by fourteen percent from 2001 to 2010; instead of the anticipated growth of nineteen percent (Mabuse, 2011, 1). In fact, this is attributed to loss of market shared by South Africa to China, whereby making the exports to Saharan Africa lower…
3 pages (753 words)
Marketing principles
Nike's core business is in the research design and marketing on a global scale of shoes, equipment, apparel and related services, with a special focus on athletic apparel as well as athletic footwear. Present in more than 190 nations around the world, Nike utilizes a variety of distribution channels, including the Internet, Nike-owned stores, and retailers, even as the Nike stores are either owned by the company directly or are franchised to others. Aside from athletic gear, Nike is also present in the segment of recreational wear, and there is an overlap in the categories as they pertain to…
8 pages (2008 words)