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Mall of America - Case Study Example

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Mall of America

Some of the criteria that the Mall of America should consider when adding new facilities to its complex include the retail mix offered and family focus (Kotler and Keller, 2008). Previous successes already indicate that the mall is a haven for whole focus, so new facilities must be able to add to the qualities it already has. For example, retail stores should be evaluated depending on the kind of services that it introduces into the complex. For example, if apparel has already been catered for, the complex should focus on bringing in new qualities that ensure that all aspects of the consumer are covered. On entertainment offerings, since the area of children is already covered, the Mall of America should go for gender segmentation. Finally, hotels should be able to offer factors like lodging, which will be a factor for encouraging tourists to visit the location. The Mall of America is already a huge success with the local people, but to increase its presence both for the local metropolitan visitors and visitors from outside, the mall should utilize the importance of marketing information. With specific information from patrons, the mall will be able to figure out any new needs that the consumers have, which will then be used to increase market share. The mall should also diversify on product coverage in order to cover as many demographics as possible, which will also help in attracting new clients and retaining old ones from the metropolis and outside. ...Show more

Summary

The following study "Mall of America" concerns the famous mall in Minnesota. According to the text, the Mall of America in Minnesota has often been credited as one of the biggest marketing successes of the century, and an analysis of its techniques reveals some pertinent facts. …
Author : deanwyman
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