StudentShare solutions
Triangle menu

Marketing Mix Analysis - Research Paper Example

Not dowloaded yet

Extract of sample
Marketing Mix Analysis

Marketing Channel Format and Intermediaries Wholesale Channel Lululemon’s products are sold at third-party resellers, which the company feels is parallel to their company. Such resellers may include premium yoga studious, fitness centers and health clubs. Speciality Store and Franchises are among of the company’s reseller. However, the wholesale channel of business does not generate overall revenue for the company. Thus, the strategy is generally opted to create brand awareness in new markets (SlideShare Inc, 2012). Online Lululemon’s products are based on target segmentation. Most the company’s products are based on young women. Thus, the company is present in social networking sites which have created a new attraction for the youth and also has enabled to spread product related awareness. Online selling options are available on the company’s websites. The company online sales had grown from 4% in 2009 to 8% in 2010 (SlideShare Inc, 2012). ...
Competitors Lululemon has a wide range of competitors that have been doing business from a longer period. Adidas, Nike and Reebok are the biggest competitors of the company. They are almost present all over the world, whereas Lululemon has not yet started to operate their business in spread worldwide way. They are present in only a few of the global nations. Thus, the non-availability of the company’s products at a wider global location has been giving the competitive edge to their competitors (Lululemon Athletica Inc, 2010). Regulation Lululemon generally follows code of conduct as well as ethical standards in the business operations which enables them to operate their business and distribute their offerings in a convenient way. Technology Lululemon’s distribution facilities consist of automatic equipments that are controlled by the computers. Thus, it implies that their operations are complicated and risks of system failure or virus attack are at large. Proper operations of hardware and software and interruptions due to non-power supply may also affect the distribution process (Lululemon Athletica Inc, 2010). Consumer Lululemon’s consumers are primarily people who prefer to visit gym and exercise centers. Product Type The products offered by Lululemon are generally athletic apparels as well as accessories. Economic Lululemon’s products are costlier in comparison to its competitors. Thus, the company can only distribute its products to those markets where the buying power of the consumers are high. Therefore, the costlier products have been affecting the distribution process which in turn is affecting the sales of the products ...Show more

Summary

Marketing Mix Analysis Table of Contents Distribution (Place) Strategy 4 Marketing Channel Format and Intermediaries 4 Wholesale Channel 4 Online 4 Factors Affecting the Distribution Channel 5 Competitors 5 Regulation 5 Technology 6 Consumer 6 Product Type 6 Economic 6 Company Strength and Culture 6 Social 7 Pricing Strategy 8 Pricing Constraints and Objectives 8 Demand and Revenue 9 Cost Volume and Profit Relationships 10 Approximate Price Level 11 Quoted Prices 11 Special Adjustments 12 12 References 13 Bibliography 15 Distribution (Place) Strategy Lululemon Athletica believes that their “vertical retail distribution” strategy distinguishes them from their competitors…
Author : leuschkegarrett
Marketing Mix Analysis essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Marketing Mix Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Mix
This study looks into marketing mix as a general concept used to explain the different kinds of choices that firms have to formulate in the entire process of bringing about a product or service to a given market. As highlighted by Ehmke et.al , marketing a business organization or a firm is all about how an organization or a firm positions itself in order to satisfy its marketing needs.
6 pages (1500 words) Research Paper
Marketing Mix
48-49). Usually, details regarding marketing mix are planned by the organization after the overall strategies are decided. The marketing mix is comprised of almost all the elements that are used to influence the condition of demand of a particular product.
3 pages (750 words) Research Paper
Marketing Mix Paper
The study includes the marketing mix of Apple Inc. for its products and their utility in the market. Apple does not design products for the mass. The company utilized it highly advanced technology for catering to a target group. The target customers of Apple are the youth, high class segment, who value technology and quality and they would never compromise with the quality of the product for high price.
5 pages (1250 words) Research Paper
Marketing MIx
On the other hand, Google is developing rapidly and causing troubles to all major IT companies such as Microsoft, Facebook, Amazon etc. In 2005, Google joined the list of 100 most powerful companies in the world. While most of the other IT companies struggling, Google is one company which develops gradually.
5 pages (1250 words) Research Paper
The Analysis Study of Introducing CocoBana cocoa beans from Ghana to Canadian Market Based on Marketing Mix Strategies
8 pages (2000 words) Research Paper
Ipod Analysis
The ipod was invented in the early 21st century to provide the best option of listening to portable music. The main target market of the ipod is the youth who value music. It is designed to serve the middle and high class who can afford the high price charged for the device.
4 pages (1000 words) Research Paper
Marketing Mix Analysis
The company promotes the message of wellness through exercise and positive thinking; the message has been embraced by the masses through effective use of their unique marketing
9 pages (2250 words) Research Paper
Marketing mix analysis
At Washington of the United States the company operates its distribution through third-party vendor (Lululemon Athletica Inc, 2010). Lululemon’s products are sold at third-party resellers, which the company feels is parallel to their company. Such resellers may include
4 pages (1000 words) Research Paper
Marketing Mix Strategy Analysis Of Colgate Toothpaste
Under the ‘Hill’s’ brand, the company also manufactures products, especially for veterinary purposes. Its headquarters is on Park Avenue, Midtown Manhattan at New York City. Moreover, the company is also considered as a leading global manufacturer as well as the marketer of soap, toothpaste and a wide range of hygiene care products.
15 pages (3750 words) Research Paper
THE MARKETING MIX: PRICE
There are many factors which are considered when any company develops short-term and long-term pricing strategy for its business such as support to the brand, reach the market share goals and revenue goals and maximization of
4 pages (1000 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation