Become the main attraction - Assignment Example

Become the main attraction’ Article review EXECUTIVE SUMMARY The article “‘Become the main attraction’ suggests that by Piet Levy suggests that it is important to have sufficient marketing skills in order to attract and persuade customers to buy goods and services. The marketer should ensure that satisfactory service is given to the members of the public who are attracted by the products. Truth is critical in the marketing exercise because customers need to have the correct information in order to make the buying decision.

This entails capturing the interests of the potential customers. Event marketing ensures that the products meet the targeted audience. This is beneficial given that an event constitutes of many types of people. The establishment of a conversation with the customers is vita given that it enhances customized learning (Levy, 2010). This in turn leads to development of purchasing behavior. This enhances reliable feedback from the potential customers.an event is a primary source hence a marketer is likely to obtain first-hand information regarding the general view of a particular product.

According to Levy (2010), marketing requires that the marketer be focused in the particular product.Additionally, display of the products is important because it contributes in the decision making of the buyers (Levy, 2010). This ensures that customers spend much time with the market. This gives the marketer sufficient time to engage the potential buyers on the benefits of the products. Offering of incentives to customers is a vital factor in attraction of the customers. It is also prudent for marketer to organize the venue of his market in a manner that the traffic of people flows to his point of sale.

This enhances many sales because many people are able to see and get firsthand information on the products.ANALYSISThis article highlights the essentials of marketing in an event setting. In this regard the market ought to be skillful in marketing his products. The wow marketing factor is essential in event marketing because the addling of the customers is important compared t the product information disseminated to the public. The article also highlights the significance of branding in attracting customers.

Branding creates a positive perception among the potential customers. It helps in the making of buying decision making. American Marketing association (2010) asserts that the sales person should give special treatment to the potential customers because the impression created in this process is significant in a buying decision making. A marketer will achieve his objectives when he applies all the concepts and principles of marketing management. Customer needs will be met by the application of the best strategies that by the firm.

The sales of a firm can be increased; hence, enabling a firm to reposition its product and secure its original market share. Marketing management parameters covered will be able to meet customer needs and their expectations. The elements of marketing management also help the marketer improve on his performance. The product principle informs the marketer of the product quality to offer in a market.Pricing is also crucial given that it determines the marginal profits the marketer makes. Promotion of the products and services also will boost sales while the location of a company is vital in order for optimum operation of the business.

New marketing techniques such as the use of the website and recruiting more dealers are an effective one for penetrating new markets. New methods of promotions such as a product open day and offering products at a margin were found to be more effective in increasing the number of selling units per year. After conducting the stimulation testing and rating various products and services as percentages, modern lifestyle perception will be found to be reliable in marketing management. Works citedLevy, Piet.

“Become the main attraction.” Marketing News, 11, 16-17, 2010.