advertising - Essay Example

Only on StudentShare

Extract of sample

Youth are persons between the ages of 18 and 30. People falling under this age bracket are significantly attracted to digital music (Ferguson 43). Youth likes watching music, and are involved in downloading of popular tunes. Therefore, youth is the best target group that the advertisement will be aiming. Giving out purchase incentives in some of the Lindsay Ell music downloads is one of the best promotional strategies for Viral Vinyl Records to use in marketing its music.
At Viral Vinyl Records, the marketing department has understood trends prevailing within the music market. The company has researched on the music industry history, current situation and major trends in the market. Therefore, Viral Vinyl has a clear picture on both the current and expected dynamics of music sales. The record company has done good analysis on the competition and also analyzed customers’ attitude towards genres like jazz, blues and rock music. This analysis has helped to identify target groups, especially when selecting on the proper strategies of reaching the selected groups. Viral Vinyl will conduct its advertisement processes through social media channels where there is a growing interest for Lindsay Ell music.
Viral Vinyl Records target group is the music lovers, especially those who love rock, jazz and blues. The company is targeting social media followers and keeping them up to date on Lindsays activities, especially by informing potential fans about the cities hosting live concerts. In order to understand what Lindsay fans expect, the company will encourage interactive sessions through social media. This way, Viral Vinyl Records will have a better strategy in marketing the music and attracting more customers to buy its tunes.
The process of passing intended message to a targeted group, which in this case is the youth will be instrumental in facilitating achievement of ...
Download paper


A company must be conversant with the customers’ behavior, dynamics involved in the target group and other relevant demographic factors…
Author : pietromosciski

Related Essays

Advertising promotion
The business plan for the service is that the target market will hire Darla to perform weekly errands like picking up dry cleaning and grocery shopping, or do one-off errands, such as getting shoes or watches repaired or dropping off library books. The idea is that if Darla performs these tasks, these people will be able to relax and spend more time with friends and family, and enjoy other leisure activities. Issue with the Idea The main issue encountered for implementing this idea was to generate awareness about the service to the target people so that the idea could be implemented properly....
4 pages (1004 words) Essay
Effective Advertising
Advertising is one of the promotion tools that firms use to interact with the consumers. Known as above-the-line-promotion sometimes, it is a paid-for interaction with the customers to inform or persuade about the product the company is providing, e.g. TV or Magazine advertising. Advertisements are generally focused towards the right target market by opting for the right communication bridge i.e. Media. But it is also true that many people who are not willing or able to buy the product may see the advertisements too. Outstanding advertising operations can lead to increased consumer awareness...
7 pages (1757 words) Essay
Total investment in advertising media has been forecasted to be USD 558.4 billion by the year 2016 (Neoadvertising, 2011).
4 pages (1004 words) PowerPoint Presentation
Goods and services offered to the public can be introduced or promoted. This can help business enterprises to increase sales, maximize profits, inform society, and build the image of goods and services, among many other advantages. Promotion of goods and services through advertisement makes consumers to be aware of specific products or services in the market. Information is important to consumers especially regarding to brand name, price, manufactures, trade mark and any other key details. These enhances making of right choices by consumers when buying a commodity or service. Today’s world...
4 pages (1004 words) Essay
Media Advertising
This paper delves into how media advertisement can be used to promote sales for software products.
2 pages (502 words) Essay
However, choosing will depend on how appealing the song is to the public. At Blaze media, we have the task to help the band. We are going to run a test on the best songs before deciding on the one
2 pages (502 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!