These can be through charity work and donations. Sales promotion involve seasoned media or non-media communications that aims at increasing consumer and market demands as well as product availabity through coupons, product samples or trade shows. Direct marketing involve channel agnostic advertisements like mobile messaging, online display ads or interactive consumer websites.
Brand vision is to empower people with great software on any devise, anytime and anywhere. Brand position would be the market leader, while brand personality is safe. These brands increases sales of Microsoft goods and services as for example, one would prefer services from number one leader and more so a safe one. Building a brand before its launch before its launch is important in ensuring that it does not fail to meet its target or cause problems like Microsoft vista. It would also ensure that the corporation creates necessary structure for accommodating increased services if the brand is successful (Solomon, Cornel and