Phil Company Limited

Phil Company Limited Essay example
High school
Essay
Marketing
Pages 5 (1255 words)
Download 0
PHIL COMPANY LIMITED Name: Course: Tutor: Date: Company’s Introduction Phil Company Limited is a private electronic manufacturing company established in April 12 2008. The company was founded by Phil Samuel, when he was a second year student at Harvard University…

Introduction

The company belongs to the Electronics and Information technology industry. Currently, the company is owned by Phil Samuel, Dick Harry, and other eight partners. The company uses cutting edge technology in designing and manufacturing electronic products like television sets, microwaves, radios, computer hardware and cell phones. Phil has been in the electronic manufacturing industry for the last four years. Improved market share in both the domestic and international consumer environments is as a result of the company's performance and experience in the manufacturing process. Phil manufactures electronics based on orders placed by retailers in the market. The company’s total employee population stands at 2000, both in the US and Jamaican manufacturing sites. Phil’s Mission Statement Phil’s vision is to become the leading manufacturer and marketer of electronic products both in the US and all over the world. We strive to respond to the market demands and consumers’ needs by adjusting appropriately to the technological dynamics prevailing in the industry. We are aiming at responding to consumers’ needs by considering the dynamics and fluctuations in the economic sector. The company’s financial objectives are to maximize profits, optimize the net worth, increase share value and plough back the earnings into initiating wealth growth. ...
Download paper
Not exactly what you need?

Related papers

Marketing Strategy Plan: Christmas 2011 R. Twining and Company Limited
However, the primary purpose of this plan is to devise a marketing strategy, which can help Twinings to increase its market share in Hull and thereby bridge the wide performance gap vis-à-vis other popular brands. …
Twining and Company Limited
Although, Twinings have a broad customer segment, it can focus on the four prospective segment of female population particularly professional women, college or university students, catering services and health conscious customers in and around Hull. With its existing products providing good results, Twinings can launch its marketing campaigns incorporating certain effective aspects of marketing…
Marketing Strategies
It also highlights how Phil addresses the gaps that are present in products provided and customer expectations. Table of Content Executive Summary of the Marketing Plan 5 Company Introduction 5 Mission Statement 6 Branding 6 Pricing 8 Distribution Plan 10 Integrated Marketing Communication 11 Customer Satisfaction Plan 11 Marketing strategies 12 SWOT 13 Strength 14 Opportunity 14 Differentiation…
Summer Intern at Haitong Securities Company Limited
Opportunity was awarded in the marketing department as to assistant marketing manager. During internship, it provided an extensive practical learning exposure to the investment arena. It was also very beneficial from point of view of applying theoretical concepts studied mainly in course UD. This report is aimed at providing detailed review of learning experience as internee at Haitong…
Phil Company Marketing Plan
Apart from the limited market of electronic products, these markets subscribe to forces of free enterprise. There is liberalization of production processes. Therefore, companies within this industry produce whatever electronic product they want and of whatever quantity. In this regard, consumers are at liberty to decide what and when to purchase these products. This means that electronics…
Phil Company II Research Paper
This means that a company should create a brand after acknowledging the influence of economic forces on any given marketing environment. In the contemporary business environment characterized by economic forces created by free enterprise, a company’s brand has proven to play a substantial role in ensuring accomplishment of marketing objectives. Therefore, modern managers should develop reliable…