StudentShare solutions
Triangle menu

Phil Company Limited - Essay Example

Nobody downloaded yet
The company belongs to the Electronics and Information technology industry. Currently, the company is owned by Phil Samuel, Dick Harry, and other eight partners. The company uses cutting edge technology in designing and manufacturing electronic products like television sets, microwaves, radios, computer hardware and cell phones. Phil has been in the electronic manufacturing industry for the last four years. Improved market share in both the domestic and international consumer environments is as a result of the company's performance and experience in the manufacturing process. Phil manufactures electronics based on orders placed by retailers in the market. The company’s total employee population stands at 2000, both in the US and Jamaican manufacturing sites. Phil’s Mission Statement Phil’s vision is to become the leading manufacturer and marketer of electronic products both in the US and all over the world. We strive to respond to the market demands and consumers’ needs by adjusting appropriately to the technological dynamics prevailing in the industry. We are aiming at responding to consumers’ needs by considering the dynamics and fluctuations in the economic sector. The company’s financial objectives are to maximize profits, optimize the net worth, increase share value and plough back the earnings into initiating wealth growth. Phil works towards providing excellent and outstanding services in terms of product and service qualities. The company will stick to the ethical code of conduct at all times and strive to perform their social responsibilities in one heart (Philip & Michael, 2009). Potential International Market Africa is one of the potential foreign markets for the company’s electronic products. In the recent past, African countries have come to embrace information technology products in their markets. International market research statistics shows that Africa is the leading market of electronic products in the world. In addition, the political systems in the continent have improved over the past years. Most nations in Africa have a functioning democratic government. Therefore, this market has a favorable political climate. African countries are highly populated. Therefore, the high population signifies a potentially large market for the company’s products. Moreover, African nations are at the stage of discovering and mining their natural resources like oil and other minerals. This has improved their macro-economic aspects of living standards and employment rates. Therefore, a substantial percentage of the continent’s population has a high purchasing power. These factors make the continent a potential market segment for the company’s products (Philip & Michael, 2009). Marketing Plan Audience The general public and the shareholders are the potential audiences for the company’s marketing plan. Since the company belongs to 10 individuals, it would be appropriate to supplement a marketing plan to these stakeholders. In addition, government authorities and financial institutions are the other potential audience of the marketing plan. All these three audiences have different needs concerning the contents of the marketing plan. The disparity in their needs is as a result of the different roles played by the three parties during the implementation of the plan. In this case, the ten shareholders need to evaluate the feasibility of the identified segment in terms of profits from the market (Dennis, 2010). In addition, the shareholders want to ...Show more


PHIL COMPANY LIMITED Name: Course: Tutor: Date: Company’s Introduction Phil Company Limited is a private electronic manufacturing company established in April 12 2008. The company was founded by Phil Samuel, when he was a second year student at Harvard University…
Author : fishertavares
Phil Company Limited
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Phil Company Limited"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

The Salomon Vs A Salomon Company Limited Case
The company was located at White Chapel High Street in the United Kingdom. His family was comprised of a daughter and 5 sons. His sons were keen to join father’s business as partners. Naturally, the father had to turn his business from the sole proprietorship to Private Limited Company in line with the parameters of Companies Act 1862.
8 pages (2000 words) Essay
Marketing Strategy Plan: Christmas 2011 R. Twining and Company Limited
This marketing strategy plan is launched to designed an effective approach for Hull, UK market to increase the market share and profitability of Twinings, a renowned and reliable tea brand. The plan will investigate the current standing of the company in UK an especially in Hull.
13 pages (3250 words) Essay
Twining and Company Limited
Thus, Twinings sell wide varieties of Teas in UK and all over the world. Although, it has good market share and reach aided by effective marketing campaigns, its reach and profits can be optimized even further particularly in the approaching Christmas season in Hull.
12 pages (3000 words) Essay
Abu Dhabi Polymers Company Limited
Borouge is a primary supplier of pioneering, value creating plastics solutions. The company was founded in 1998 and was set up as a joint venture between Abu Dhabi National Oil Company (ADNOC) and an Austrian-based company, Borealis (Borouge, 2001). ADNOC is a major Gulf oil company, while Borealis is a top European plastics provider.
3 pages (750 words) Essay
Bradtech Limited Company
Organisations are using different strategic management tools and techniques in order to generate the effective and efficient strategies (David, 1995). One important strategic tool in this regard is of the balanced scorecard (Kalpan, 2010). With the help of the balanced scorecard the organisations are able to identify and create different performance measures and indicators which provide benchmark for the overall performance of the organisation (Kumru, 2012).
4 pages (1000 words) Essay
This is the ultimate way that humans could extend their power and dominon over the universe; unlocking the nature’s secrets and improve the way of life (Hindmarsh and Lawrence 16). Bacon is therefore trying to adhere to the idea that humans have something to do, and that is to explore the nature in order to learn more about it.
3 pages (750 words) Essay
Limited Liability Company in Qatar
Some of the LLC companies in Qatar include Qatar Holding LLC, United Gulf Financial Services Company LLC, Global Investment House (Qatar) LLC, PricewaterhouseCoopers - Qatar LLC, McNair Chambers LLC, etc. (Qatar Financial Centre Authority, 2013). A limited liability company is an organisation that is formed under the state law which shields the owners/members of the organisation as well as the management from personal liabilities arising from debt or liabilities of the company (Martin, 2010).
6 pages (1500 words) Essay
Strategic Analysis on an Australian Stock Exchange (ASX) listed company called Customers Limited (ASX:CUS)
It has acquired many existing ATM networks. One of the important acquisitions has been of acquiring of St George Bank’s Merchant ATM network in January 2005 which was a 700 numbers strong network. On April 2007 it
5 pages (1250 words) Essay
Proposal report for ERP strategic to Omar A. Balubaid Company Limited
The report starts with the background of the company and their objectives. Their existing systems are also mentioned and the limitations that initiated the need for a new system. Later in the report, few
10 pages (2500 words) Essay
Accounting ratio analysis for Hysan Development Company Limited
The financial analysis will take off from the point of view of financial ratios including profitability, efficiency, liquidity and solvency then linking the same with wealth maximization objective of the company using investment or valuation ratios. Hysan, together with
9 pages (2250 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Phil Company Limited for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us