Marketing Plan- Victoria House Hotel - Essay Example

Extract of sample
Marketing Plan- Victoria House Hotel

Moreover, since the area is an attractive tourist spot, it has become a center of attention for many high end tourists and corporate clients who frequently travel to this area, giving the whole industry an advantage of increased customer traffic owing to the efficiently operating tourist industry as well as airline industry giving benefits of travel and tourism to customers. An overall change in the travel and dining out habits of consumers and potential clients has given the industry an extra advantage in terms of people dining out more frequently than ever before. Despite the benefits this industry enjoys, it is unfortunately also facing increased legislation and restrictions from administration and government which are creating new barriers such as licensing laws and ban on smoking in public areas. Taking a look at the firm itself and the internal factors affecting the health of it, we see that the Hotel is in an overall advantageous state in terms of profits and growth. It has been consistently expanding successfully, improving areas such as accommodation and entertainment. ...Show more

Summary

Marketing plan – Victoria House Hotel Name Marketing Plan - Victoria House Hotel Situation Analysis The privately owned company, Victoria House Hotel operates in a thriving industry whose size has been continuously expanding over the past decade and it is expected that it will keep on increasing in future as well…
Author : leonardschiller
Save Your Time for More Important Things
Let us write a custom essay on your topic
"Marketing Plan- Victoria House Hotel"
with a personal 20% discount.
Find out more

Related Essays

Marketing plan
Food industry is really vast and has enormous opportunities. I am ready to acquire success through hard work and also help others along the way. So according to me, restaurant business is an ideal option for me and my crew. I am sure I can afford to invest money for commencing this business.
7 pages (1750 words) Research Paper
marketing plan
Arizona has a very diverse topography with a combination of beautiful plateaus (such as the Colorado Plateau), gorges, and deep canyons. The Colorado River is the most beautiful and exquisite river of Arizona. The leading industry of Arizona is the tourism and travel industry and generates a lot of revenues for the state (around $13.76 billion in the year 2000).
10 pages (2500 words) Essay
Marketing plan of Fairmont Empress Hotel
This includes the use of technology and qualified personnel during service delivery to appeal customer loyalty. Fairmont Express Hotels and Resorts have plans that ensure that the consumers get the experiences and not just services. The strategic team has proposed competitive prices and renovations to ensure modern systems are used in the delivery of services.
10 pages (2500 words) Assignment
International Marketing Plan for Monmouth Coffee House
Monmouth Coffee House was established in 1978 in London. The Coffee house opened its doors first in Covent Garden before it opened a branch in the Borough in 2001 and later in Bermondsey. Monmouth is looking to extend its operations in the international market by setting up business in the Asian market.
8 pages (2000 words) Essay
ZENN Car
What factors to be considered while setting the price for setting the price for city Zenn? Costs: If the rate does not include enough margins “to break-even, you’re heading for trouble. The best thing to do is sum up all your costs and divide by the number of hours you think you can bill a year.
5 pages (1250 words) Admission/Application Essay
Marketing Plan
Marketing Plan: Individual Reflective Essay Student’s Name, I.D. Course Number: Course Title Term and Year Instructor’s Name Marketing Plan: Individual Reflective Essay Introduction In the age of market economy, marketing plan has emerged as a major substitute to the standard and traditional tools of budgeting and forecasting in business management.
12 pages (3000 words) Essay
hotel marketing
Marketing is a process of letting the customers knows the value and cost of a product. When a product is marketed, it will link the society material requirement together with the economy pattern: the process of marketing build an exchange process leading to a long term good relationship with the customers.
2 pages (500 words) Assignment
Consumer Behaviour
According to the paper originally, the consumer tries to find what goods he would like to use, then he chooses only those commodities that assure greater value. After selecting the goods, the buyer makes an estimate of the accessible money that he can use. Lastly, the shopper analyzes the existing prices of goods and takes the choice about the goods he should use.
6 pages (1500 words) Coursework
Evolution of multinational companies (telecommunication companies)
Now telecommunication signifies complex telephone networks, internet-linked computers, mobile phones, and web based systems which interlink the cities, and connect the world. Not many years have passed, when telecommunication industry was only under the power of
10 pages (2500 words) Personal Statement
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT