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Marketing Plan- Victoria House Hotel - Essay Example
Pages 6 (1506 words)
Marketing plan – Victoria House Hotel Name Marketing Plan - Victoria House Hotel Situation Analysis The privately owned company, Victoria House Hotel operates in a thriving industry whose size has been continuously expanding over the past decade and it is expected that it will keep on increasing in future as well…
Moreover, since the area is an attractive tourist spot, it has become a center of attention for many high end tourists and corporate clients who frequently travel to this area, giving the whole industry an advantage of increased customer traffic owing to the efficiently operating tourist industry as well as airline industry giving benefits of travel and tourism to customers. An overall change in the travel and dining out habits of consumers and potential clients has given the industry an extra advantage in terms of people dining out more frequently than ever before. Despite the benefits this industry enjoys, it is unfortunately also facing increased legislation and restrictions from administration and government which are creating new barriers such as licensing laws and ban on smoking in public areas. Taking a look at the firm itself and the internal factors affecting the health of it, we see that the Hotel is in an overall advantageous state in terms of profits and growth. It has been consistently expanding successfully, improving areas such as accommodation and entertainment. ...
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