StudentShare solutions
Triangle menu

Marketing Plan- Victoria House Hotel - Essay Example

Extract of sample
Marketing Plan- Victoria House Hotel

Moreover, since the area is an attractive tourist spot, it has become a center of attention for many high end tourists and corporate clients who frequently travel to this area, giving the whole industry an advantage of increased customer traffic owing to the efficiently operating tourist industry as well as airline industry giving benefits of travel and tourism to customers. An overall change in the travel and dining out habits of consumers and potential clients has given the industry an extra advantage in terms of people dining out more frequently than ever before. Despite the benefits this industry enjoys, it is unfortunately also facing increased legislation and restrictions from administration and government which are creating new barriers such as licensing laws and ban on smoking in public areas. Taking a look at the firm itself and the internal factors affecting the health of it, we see that the Hotel is in an overall advantageous state in terms of profits and growth. It has been consistently expanding successfully, improving areas such as accommodation and entertainment. It is located at a strategically profitable location where tourists find it convenient to travel the nearest tourist spots and come back to the Victoria House Hotel later. The Hotel has been experiencing raising profits and has a dedicated team well trained in customer care in order to make the clients feel at home. One drawback that the Hotel has been facing is a reduction in corporate clients which needs to be addressed and solved as soon as possible (Thomas, 1998; Eldring, 2009). Target Audience Victoria House Hotel has seen a trend of declining corporate audience and tourists over the past year which is a sign of losing future profits because this portion of the industry is a thriving opportunity to be captured. The industry has faced a 20% rise in corporate events and hence a rise in corporate customers traffic. This means that in future, it is expected that corporate customers’ traffic along with tourists will increase, due to tourism and airline industries attempts to attract tourists and those clients who travel for business and trade reasons. The aim of Victoria House Hotel should hence be to attract this specific niche which has a lot of scope and new opportunities to be availed for future profitability. Provision of exclusive packages and luxury accommodation and travel to specific clients will help the company make higher profits as well as the advantage of having no direct competition when considering this specific niche in the industry (Luther, 2011; Westwood, 2012). Marketing Objectives For the company to ensure effective operations and improvement, it needs to define its objectives clearly that are to be different from other competitors. If the company keeps operating in this cut throat competition targeting the mass market, it will soon have to give up its profits and reduce operating margins or hope that competitors don’t come up with better strategies. 1) Target a specific audience and provide them benefits accordingly. It is not possible to satisfy everyone, hence only a certain segment of the target market will be chosen in this case, the corporate ...Show more

Summary

Marketing plan – Victoria House Hotel Name Marketing Plan - Victoria House Hotel Situation Analysis The privately owned company, Victoria House Hotel operates in a thriving industry whose size has been continuously expanding over the past decade and it is expected that it will keep on increasing in future as well…
Author : leonardschiller
Marketing Plan- Victoria House Hotel essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Plan- Victoria House Hotel"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing plan
Arizona has a very diverse topography with a combination of beautiful plateaus (such as the Colorado Plateau), gorges, and deep canyons. The Colorado River is the most beautiful and exquisite river of Arizona. The leading industry of Arizona is the tourism and travel industry and generates a lot of revenues for the state (around $13.76 billion in the year 2000).
10 pages (2500 words) Essay
Listed buildings: residential house to boutique hotel
Other than opening up avenues for economical use of the structures, conversion into new usage can help stimulate growth and regeneration of the environs in which the listed buildings. Listed buildings are often subject to some restrictions when it comes to renovation works.
12 pages (3000 words) Essay
Marketing plan
A mass-market segmentation strategy appeals a firm to develop one product or service mix to be marketed to all potential consumers in the target market (Reid and Bojanic, 2009). Under mass-marketing strategy, the firm doesn’t need to develop more than one marketing program, because though consumers can be different, they are alike and react in a similar fashion to fulfilling their needs and wants.
2 pages (500 words) Essay
International Marketing Plan for Monmouth Coffee House
Monmouth Coffee House was established in 1978 in London. The Coffee house opened its doors first in Covent Garden before it opened a branch in the Borough in 2001 and later in Bermondsey. Monmouth is looking to extend its operations in the international market by setting up business in the Asian market.
8 pages (2000 words) Essay
Business Plan. Hotel le Bonheur
Hotel le Bonheur is still a local Hotel serving both leisure and business travelers (Casapart 2013). Established in the 20’s, the hotel has had both its good moments and worst moments. The worst moments of all was majorly due to poor operation procedures that made clients fail to pay for services hence making the Hotel to collapse in the 80s.
8 pages (2000 words) Essay
Victoria Secret Marketing
The paper states as to why few countries are not suitable for such expansion of new stores and open to new markets. Firstly, in general there are certain limited brands, which do not open stores worldwide but only at selected countries like the US. The reason for this could be primarily self-preservation.
4 pages (1000 words) Essay
Marketing-A Hotel Perspective
Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the delivery of a usable product at the right time, at the right place and at an acceptable price.
6 pages (1500 words) Essay
Business Plan (Hotel Management)
The environment of the hotel industry is also discussed, as it is important to understand how the needs of workers and of organizations can be more closely aligned. Other related aspects of this report include competition and hiring practices in the hotel
10 pages (2500 words) Essay
Parliament house of victoria bc canada
The Parliament house of Victoria BC has been an object of architectural attraction which played a central role in the political evolution of the place. Victoria City which is located on the southeastern point of
6 pages (1500 words) Essay
Marketing Plan
Aside from discussing the business benefits associated with the use of effective branding and brand positioning strategies, this study also tackled some strategic ways on how to
13 pages (3250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation