Got a tricky question? Receive an answer from students like you! Try us!

Communication strategy for Audi. - Essay Example

Only on StudentShare
Undergraduate
Essay
Marketing
Pages 8 (2008 words)

Summary

In the recent past, UK’s car market has expanded quickly and is rated amongst the worlds competitive. With the addition of automotive competitors in the market, from the entire Europe, a brand of a car requires a deeper understanding of its customers. …

Extract of sample
Communication strategy for Audi.

What is meant by this is application of the appropriate media and messages with the aim of communicating the information to the targeted UK market successfully. There are basic things that may be needed by customers from different places in the UK. Despite their needs their preferences and tastes of a product always vary from one customer to another. The explanation for the difference lies in geographic, culture and socioeconomic environments. These are state in which the goods are consumed. The sociological and location factors influence the consumer’s behavior and directly apply to communication. Audi has got many customers in UK market inclusive of billionaires, and others are aged below 30 years. The statistics have been pointed out specifically to show that customers in this market change. Studies done in the past have revealed that decision making, purchasing criteria and channels of communication are different with the younger customers than the generation of the past who got wealth in the post cultural revolution. Although the currently rich customers in their 50’s make major targets for Audi products, a marketer should be in a position to forecast future developments. The main purpose of this report is to establish the targeted customers, their ways of processing information, how they use their personal and mass communication and their attitude to Audi products. ...
Download paper
Not exactly what you need?

Related Essays

Differentiation and Communications Strategies: Mercedes Benz AG Case
The report gives a comprehensive analysis of the marketing strategies of Mercedes Benz. Mercedes Benz is one of the most reputed luxury car brands in the world. The company has been ruling the segment for several decades until the aggressive strategies of rival brands Audi and BMW. Mercedes is now pulled down to the second position. Analysis says that the company will again be pulled to the third position by the rival brand Audi. What happened to Mercedes was the over reliance on market presence, brand value and experience. The marketing team believed that always brand value will sell the…
12 pages (3012 words)
How can a BMW franchise create Customer Engagement through Social Media
Its utilisation may depend upon components such as company profile, products and customers that the company is serving. Social media websites can be considered as a good way through which the dependability as well as the goodwill of a company can be enhanced (Gruzd & Staves, 2009). People make use of social media sites for certain reasons such as for the purpose of interacting, collaborating, looking for counsel from the experts, disseminating of the multimedia, looking for opinions, contributing reviews as well as entertainment (Sabado, Gallardo, & Lubach, 2011). Most of the people argue the…
10 pages (2510 words)
Implementing Integrated Marketing--- marketing communication strategy
The marketing mix that is appropriate for all this multicultural world market for multinationals must converge to achieve the same goal of expanding the market while at the same time saving the firms costs of operation. Different regions or countries have a specific social framework and any marketing strategy and the communication strategy need to conform to this diversity factor lest it realise insignificant publicity and product promotion. The cultural factors are closely attached to the economic policies of the specified regions, their religious beliefs, political ideologies and the level…
16 pages (4016 words)
Audi and Its Communication Strategy in UK
The marketing communication of the company is tremendous and this is evident from the well established brand name of the company. In this report we will discuss the communication strategy of Audi in United Kingdom in detail. We will first briefly discuss the history of the company in United Kingdom. In the end we will comment on the efficacy of the communication strategy of the company in UK market alongside with some recommendations. Audi: A Brief History Audi AG is a German car manufacturer that builds a wide range of automobiles from super mini cars to SUVs. The company has a large global…
9 pages (2259 words)
Marketing Communication Strategy of Standard Chartered Bank
The revenue of the bank is generated more than 90% from the Middle East, Africa and Asia whereas the bank is United Kingdome based. (About, Standard Chartered Bank) The primary nomination of the Standard Chartered Bank was listed in London Stock Exchange and appears in the FTSE 100 Indexes. Till the 23rd December, 2011, the market capitalization of the Standard Chartered Bank was ?33 billion. This capitalization was entitled to the 13th Largest Primary Listing among all the listed companies in London Stock Exchange. (FTSE All-Share Index Ranking, 2012) The secondary listing of the Standard…
8 pages (2008 words)
Advertising and Marketing of Audi
This essay "Advertising and Marketing of Audi" outlines advertisement campaign of this carmaker and its peculiarities. Continued survival of Audi in the international market and even protection of its image and brand name in the highly competitive global could definitely attributes to its exceptional advertising and marketing techniques and not traditional big names inferred for German cars. To begin with, Audi has been involving in direct confrontation with its immediate class competitor, which is BMW. The most latest direct confrontation involved of Audi and BMW appeared in an advertisement…
4 pages (1004 words)
Corporate Communication Strategy-Toyota case
The unintended acceleration was attributed to floor mat issues, brakes and sticky gas pedal. The company has since recalled nearly 8 million cars of different models that were deemed to have potential problems with gas pedal mechanism which could lead to unintended acceleration (McKenzie & Scott, 2010). 2. Environmental scanning of the company Toyota has enjoyed an unblemished reputation within the auto industry. In the fast transforming business dynamics, the various environmental factors become crucial paradigms to maintain competitive advantage within the industry. PESTLE and SWOT analysis…
11 pages (2761 words)