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Marketing Research - Essay Example
Author : lefflerrodrigo
Pages 4 (1004 words)
Name: Instructor: Course: Date Market Research Exploratory designs describe a movement by designers and artists, to engage into exhaustive process of finding out more ideas and results in the field of arts and designing. The main intention of the exploratory design is to use dimensions that dig deep into the problem at hand, in the process of finding a solution…
Moreover, it gives the researchers and designers the ability to open-up innovative, creative, and new outcomes or results but not necessarily the product. The information derived from these designs is helpful in the improvement of the artistic nature of a particular product, and the eventual improved marketability and value. This is because people have preferences of new designs that have not been redundant and common within the marketing spectrum. Within a company, this product value-addition is not only valuable, but also necessary. Exploratory designs encompass a wide range of application. For instance, it may be used in drawing both informal sketching and formal drafting during the process of mechanical design. Notably, there are five hypotheses focused on the types of drawings, their necessity in problem solving and relation, preferable research designs, methodologies of collecting data and selection of a subject. It should help to derive a definitive conclusion selectively putting in concern that, the deductions it makes do not necessarily imply a problem solution (Zikmund & Babin 135). This research design, majorly rely on secondary research. ...