Furthermore, penetrations into international or foreign markets also help to intensify the demand and brand image of the organization in the market. As a result, such type of penetration helps to improve the total sales and position thereby amplifying its reputation in the market among other contenders. Due to these reasons, maximum extent of the organizations desire to expand its operations into foreign markets.
Internationalisation is recognised as a procedure to identify and penetrate the most feasible foreign market so as to enhance its operations. By doing so, the organization might increase its market share and brand value that may improve its inner strengths and opportunities as compared to many other rival contenders.
An organization may enter a foreign market just by exporting its product lines so as to increase its level of awareness and credibility (Mathews, 2002, pp. 467-488). Apart from this, an organization might establish a joint venture with another domestic firm of that country so as to increase its total sale and net income. With the help of licensing also, an organization might enter the new foreign market and increase its revenues and profitability. Other than this, the organization may introduce its franchises and enhance its portfolio and position in the foreign market to a considerable extent. Hence, an organization may enter the foreign market with the help of the above mentioned ways.
In this age, maximum extent of the organizations desire to develop their entities outside the state border. The prime reason behind this desire is to exploit the opportunities in both domestic and international border. However, in order to expand the operation of an organization in overseas markets, it’s extremely essential to analyse the market scenario and competitors activities. Only then, it may enhance its productivity and profitability in those unknown markets as compared to many other contenders. Thus, the ...