Thornton's Strategic Choices

Thornton
Masters
Essay
Marketing
Pages 18 (4518 words)
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Running Head: Thornton’s Strategic Choices Thornton’s Strategic Choices [Writer’s Name] [Institute’s Name] Table of Contents Table of Contents 2 PART A - STRATEGIC POSITION OF THORNTONS 3 Introduction to the Organisation 3 Business Model and Operations 3 Industry Analysis of Thornton 6 Threat of Competitive Rivalry 6 Bargaining Power of Customers 7 Bargaining Power of Suppliers 7 Threat of Substitute Products 8 Threat of New Entrants 8 Summary of Five Competitive Forces 9 PART B - STRATEGIC OPTIONS AVAILABLE TO THE COMPANY 10 Ansoff Matrix 10 Market Penetration 10 Market Development 11 Product Development 12 Diversification 13 PART C – EVALUATION OF STRATEGIC OPTIONS AND RECOMMENDAT…

Introduction

At that time, he might have not realized that the foundation of his shop was actually the foundation of an international business, which would continue to grow in the coming decades, and his products would reach many countries. His two sons, Norman and Stanley, joined their father and started conduct many of functions, such as manufacturing, packaging, retailing and others, in-house. During the 1920s, the shop started attracting customers from distant areas and the benefits of constant product innovation became apparent to Thorntons (Allen, 2010, p. 85). During the 1970s, the company slowly started expanding into the neighbouring countries of Europe and Australia. ...
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