Thornton's Strategic Choices - Essay Example

Only on StudentShare

Extract of sample
Thornton's Strategic Choices

At that time, he might have not realized that the foundation of his shop was actually the foundation of an international business, which would continue to grow in the coming decades, and his products would reach many countries. His two sons, Norman and Stanley, joined their father and started conduct many of functions, such as manufacturing, packaging, retailing and others, in-house. During the 1920s, the shop started attracting customers from distant areas and the benefits of constant product innovation became apparent to Thorntons (Allen, 2010, p. 85). During the 1970s, the company slowly started expanding into the neighbouring countries of Europe and Australia. ...
Download paper


Running Head: Thornton’s Strategic Choices Thornton’s Strategic Choices Table of Contents Table of Contents 2 PART A - STRATEGIC POSITION OF THORNTONS 3 Introduction to the Organisation 3 Business Model and Operations 3 Industry Analysis of Thornton 6 Threat of Competitive Rivalry 6 Bargaining Power of Customers 7 Bargaining Power of Suppliers 7 Threat of Substitute Products 8 Threat of New Entrants 8 Summary of Five Competitive Forces 9 PART B - STRATEGIC OPTIONS AVAILABLE TO THE COMPANY 10 Ansoff Matrix 10 Market Penetration 10 Market Development 11 Product Development 12 Diversification 13 PART C – EVALUATION OF STRATEGIC OPTIONS AND RECOMMENDAT…
Author : aron90

Related Essays

Product-Service Marketing and the Differentiation of Goals
11 pages (2761 words) Essay
Real Choices at True Religion Jeans
3 pages (753 words) Research Paper
Analysis of Consumption Choices
6 pages (1506 words) Lab Report
Thornton's Strategic Choices
18 pages (4518 words) Essay
Strategic Plan
6 pages (1506 words) Essay
Strategic Marketing
24 pages (6024 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!