The Marketing of a Political Candidate - Essay Example

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The Marketing of a Political Candidate

The second way by which Obama used the media as a marketing strategy was being in touch with the people through his message. Obama through the media, which include radio, television, print, and film media to repeated his message of again for people to remember and keep in touch with him. This ensures the message reaches a variety of people and gets them to vote for them for believing the issue due to numerous repetitions. President Obama who campaigned on the platform for change in every campaign he stood to speak. This led to many people associating him with change leading to his election as president due to the repetition of the message to the people.
The other strategy employed by Obama is branding in the media and mass communication channels. Obama developed an image of himself using campaign slogans, logo, and created an identity associated with him for the people. This reached the people in the form of print, video, radio, internet, and television. It improved people's understanding of Obama’s personality and the qualities he had to be their president. Internet and the social media are another strategy employed by Obama in the 2008 presidential campaigns in United States. Obama used the internet through the creation of his websites and had twitter and facebook accounts for his campaign campaigns. This led to increased people reached; it offered a platform for Obama to reach his fans, and increased his chances of winning. The use of social networks improved his ability to reach a young generation. ...
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This study "The Marketing of a Political Candidate" aims to detail the mass communication strategies employed by Obama in the 2008 presidential elections. The paper in detail describes various media strategies which were implemented in order to achieve the best result…
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