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Green Acres Seed Company - Assignment Example

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Green Acres Seed Company

Being advanced in technology, Green Acres Seed Company has to provide awareness to the farmers so that their seeds can be known by many. Through marketing of Green Acres seed using the modern technology of marketing, the company retargets those who visit the website thus keeping the products top of their mind. The company uses test messaging to convince the farmers about the seed company explaining the different varieties of seeds available with their prices. Green Acres Company like other companies has market segmentation for instance the company adopted performance segment which shows the characteristics of the farmers who are concerned with how corn seeds yields in the farm. Potential performance segment consist of farmers who have favorable attitudes towards the company and they do rely on the information given by the company. Dual purpose segment are those farmers who grow both grain and silage and they use both varieties and the last segment is price segment which consists of those farmers who purchase low priced varieties for silage and grain corn. Green Acres do target the four segments in the market so that competition can be reduced. Green Acres Seed Company has different prices. For example, seed corn price ranges at $90 per unit from $75 per unit to $125 per unit. The prices keeps on changing from better performing varieties to poorer performing or discounted varieties.        One of the recommendations that I would like the company to take into considerations is to make sure that advertising of the company is done appropriately due to competition. For example the Pioneer company which made a sales of $80 million per year (Thomas, 1997). Other competitive companies are Novartis and Dekahlb which had more than 13 percent compared with Green Acres which had 11 percent. Due to the sales of Green Acres Company being low year after year, I recommended that the company spends more on adverting to make sure that the company expands its share of the market for silage corn seed. If Green Acres will advertise corn seed, then it will benefit from market share that will be high. Another recommendation that I would like to be considered is to make sure that more outlets are available in different regions especially in the developing countries. ...Show more

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The paper "Green Acres Seed Company" describes that Green Acres Seed Company is working to satisfy the farmers by providing corn seeds that are of high quality. The company trains the farmers how corn seeds can be of good use to the farmers…
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