Communication In Business - Essay Example

Only on StudentShare

Extract of sample
Communication In Business

The citizenship mission meets the community needs and makes the company more responsible towards the society. The company advocates the important role of good corporate citizenship, which helps people and businesses to realize their full potential. The Microsoft company reports highlight that, and the reports take into account the interests of all the stakeholders such as governments, employees, customers, shareholders, partners and communities. In fact, the prestigious Dow Jones Sustainability Indices and the FTSE4 Good Index also admitted that Microsoft is the leader of corporate citizenship.
Steven A. Ballmer, CEO, Microsoft Corp, explained that the company has many social activities. For instance, Microsoft YouthSpark empowers young generation through education and technology. Its ‘Technology for Good’ initiative donates software to non-profit organizations and it extends its impact through knowledge sharing. The sensitive approach gets reflected in its ‘Humanitarian Response’ chapter. The company’s ‘Accessibility’ chapter deals with creating opportunities for disabled people and wellness for senior people.
According to the UN report, nearly 15 per cent of the global populations are disabled. The term disability is basically an umbrella concept that includes physical, mental, cognitive or emotional impairment, or it can be combination all these challenges. A disability can be inborn or can be developed afterwards. The UN fact sheet also estimated that there are 1 billion people who live with some sort of disability. They are the largest minority globally. The World Health Organization (WHO) estimated that this figure increases with growth of population, aging process and medical advancement and
Microsoft tries to combat the huge challenge with the help of technology. It believes that technology can empower people. Microsoft introduced accessibility features into its, software, and hardware ...
Download paper

Summary

The study has considered Microsoft Corporation and the social issue is the challenge faced by people with disability.
According to the Global CSR RepTrak…
Author : hhand

Related Essays

Marketing communication
Integrated Marketing Communications (IMC) is a simple and modern concept used by organisations to ensure careful and effective linkage of all forms of communication. The concept of IMC enables organisation to effectively co-ordinate and integrate all of its marketing communication tools and functions. This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques, and public relations. Promotion is one of the Ps in the marketing mix and it has a distinct set of communications tools....
5 pages (1255 words) Essay
Fundamental framework of engaging in marketing communication
The paper tells that marketing communications entails all the messages as well as related media utilised in communicating with a market. It consists of promotion aspect in the marketing mix of four Ps: place, price, product, and promotion. Marketing communication is the art and science of communicating information, which an organisation wishes to divulge towards the public. Such information could be associated to a product’s marketing, talk concerning the launch of a new commodity, or even the community initiatives that the company assumes. Marketing communications aid in defining the...
12 pages (3012 words) Essay
business to business marketing
t climate, while still cost cut. In addition the sales team need be organised based on customers and products. 1.0 INTRODUCTION Over the past two years most small and medium businesses have been badly impacted by the recent economic downturn with TCL not having been spared from the impact. During this period most businesses are cutting costs in order to remain competitive in the business, this grossly affects TCL’s business as its revenue stream is mostly reliant on the marketing budgets that companies set. Over the past year, with reduced business, TCL recorded a drop in revenue by 25%, and...
12 pages (3012 words) Essay
Leadership Communication Paper
Hence, modern managements give specific focus to leadership communication skill while recruiting their managerial personnel. This paper tends to analyze the concept of leadership communication and apply this concept to the US based multinational corporation Wal-Mart. Leadership Communication As stated, “leadership communication is an interactive process in which a leader intentionally influences, and is influenced by, followers employing a range of verbal strategies and a variety of non-linguistic models” (Charteris-Black, 2007, p.26). According to some old studies, a manager spends nearly...
8 pages (2008 words) Research Paper
Marketing Communication
Amongst our clientele, Burberry Plc is one of the leading customers whom we are serving currently and are responsible for handling all their marketing activities within our region for the period running through July to December 2013. Burberry is a fashion brand, established since 1856, mainly dealing in men and women clothing and similar luxurious accessories (Burberryplc.com). This paper provides a marketing communications report, entailing detailed discussion about the concept of marketing communications and its unfolding role in establishing integrated marketing communications strategy....
14 pages (3514 words) Essay
Communication Plan
The paper will emphasize on the factors which are essential for developing a successful marketing communication plan for the launch of the new product. Promotional techniques as well as procedures are required to be recognized along with making an identification of appropriate technologies for performing marketing operations for the company. Moreover, the paper will also emphasize on the differences of marketing communication plan required for the market of the United States and China.
...
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!