Branding Strategy- Nike Inc.U.K - Essay Example

Extract of sample
Branding Strategy- Nike Inc.U.K

The positioning strategy of Nike is; to bring inspiration and innovation to every athlete in the world. This is supplemented by Nike's definition of an athlete as anyone who has a body. Nike’s brand is perceived as a high performance brand in the world. Since its inception, Nike has always listened to its customer’s needs (athletes) and designs its products in such a way that athletes can give their best. Nike has tried to create an image of “innovative product” in the minds of its consumers and earned the reputation of highest quality provider in the sportswear industry of U.K. From the simple Marathon shoes in 1964, to introducing the cushioning technology in running shoes in 70s, to the introduction of air technology and high alpha line products are all the marvelous innovations of Nike. Nike has made its brand image in the market place by associating its product with high achievers of sports in the European Market. Nike has signed Golf player Tiger Woods, Tennis player Rafael Nadal, European Soccer Players Eric Cantona and Robert Mandeni, Football Player Michael Jordan in the past. All these players endorsed Nike brand and Nike emerged as a high quality, celebrity preferred brand in the marketplace. Further, in 2006, Nike collaborated with Apple which indeed was a clever step to take Nike to the heights of Glory. ...Show more

Summary

This report is about the marketing and branding strategies of Nike Inc., the world’s largest sportswear company, which has led the path of success with the technique of acquiring different companies and brands which all distribute through the Nike Inc group. …
Author : bridieokuneva
Branding Strategy- Nike Inc.U.K essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Branding Strategy- Nike Inc.U.K"
with a personal 20% discount.
Grab the best paper

Related Essays

Branding strategy
The success of a product depends on how well the brand is recognized in the market. Even good products from less reputed brands may fail in the market whereas even poor products from the reputed brands may excel in the market. In short, the importance of brand value in the marketing process cannot be neglected.
3 pages (750 words) Essay
Strategy Implementation - NIKE
The capital invested, in this calculation, is inclusive of all invested monetary capital: preferred shares, common shares, and long-term debt. Since 2008’s first quarter, Nike has posted a return on invested capital, which surpasses more than twenty percent for seventeen quarters with the lowest returns being 16.9%, which, in this case, is still an excellent result.
3 pages (750 words) Essay
Global Branding Strategy
As a result some products are selling better, than the other ones. The effectiveness of marketing depends not only on the rational usage of marketing tools, but on the accordance of the product to a certain market, how well it fits to the market demand. Bringing this product to the market of consumers and creating not only a short-term, but a long-term consumer preference to a given brand among the competitors is an important task of marketing.
9 pages (2250 words) Essay
NIKE CASE STUDY based on Corporate Strategy
ccording to Porter, generic strtegies re bsed on the competitive methods nd scope of the orgniztion, both of which compromise its strtegy. These strtegies re differentition nd cost ledership, differentition focus nd cost focus. In order to differentite, ccording to distinct ptterns of strtegic behvior, Nike enters new mrket, the footbll tem kit.
8 pages (2000 words) Essay
Coca Cola's branding strategy
When this organization happens to be a multinational corporation like Coca Cola it is obvious that the brand equity of its products is relatively very high for customers and stakeholders. In regards to a large enterprise like Coca Cola it is easy to state that any large scale change of its product or products could lead to market unrest in a short term.
2 pages (500 words) Essay
Nike
The company had a diluted EPS of 3.88 which showed an increase of 10 percent compared to the last year. Bloomberg Businessweek evaluates Nike and ranks it as of the best companies in the relevant industry with strong financial balance sheets and future
4 pages (1000 words) Essay
Nike
First of all, STEEP analysis and porters five forces analysis has been done to analyze the external environment of the company. It has found that women fitness industry appears very attractive for the new and
5 pages (1250 words) Essay
Nike
Using such segmentation, we could identify and target the upper-middle class living in the society. Finally, the criterion of behavioral segmentation can be
2 pages (500 words) Essay
Nike
Within the United States of America, the Nike Corporation has been ranked for many decades as the leading manufacturer and supplier of sportswear such as athletic shoes and apparels (Deanne 12).
3 pages (750 words) Essay
Nike
2008). For example, it was revealed that the company’s working condition was poor, an issue that was related to the collapse of Bangladesh factory in 2013 where 96 people were killed and
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT