Evaluation of Social Media Marketing Campaigns

Evaluation of Social Media Marketing Campaigns Research Paper example
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Evaluation of social media marketing campaigns Marketing is one of the vital facets of business and organizational development, and managers should ensure that good and reliable marketing strategies are in place to realize success. What is marketing? According to Hornby (2000), “it is the activity of presenting, advertising and selling a company’s products in the best possible way.” Marketing is an organizational function that strives to promote it in order to boost its image, products and services.


The conventional means of marketing in company or an organization involved strategies like: advertisement, branding, discounts, after sale services and free samples among others. These strategies majorly utilized print media, televisions and radios as a medium of communication. However, the contemporary society has witnessed immense technological advancements evidenced, for example by the invention and adoption of computers and internet technology. This technology has necessitated the development and use of social media where individuals and organizations can interact online. At this juncture, it is necessary for us to understand the term, ‘social media’ in order to tackle the topic effectively. According to About.com (2012), social media is an instrument of communication through a website that enables people all over the world to access information and to interact with one another. The distinctive feature of social media from other instruments of communication is the fact that, apart from accessing the information, people are able to give their views online. ...
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