StudentShare solutions
Triangle menu

Evaluation of Social Media Marketing Campaigns - Research Paper Example

Not dowloaded yet

Extract of sample
Evaluation of Social Media Marketing Campaigns

The conventional means of marketing in company or an organization involved strategies like: advertisement, branding, discounts, after sale services and free samples among others. These strategies majorly utilized print media, televisions and radios as a medium of communication. However, the contemporary society has witnessed immense technological advancements evidenced, for example by the invention and adoption of computers and internet technology. This technology has necessitated the development and use of social media where individuals and organizations can interact online. At this juncture, it is necessary for us to understand the term, ‘social media’ in order to tackle the topic effectively. According to About.com (2012), social media is an instrument of communication through a website that enables people all over the world to access information and to interact with one another. The distinctive feature of social media from other instruments of communication is the fact that, apart from accessing the information, people are able to give their views online. Information on the social media is relayed to a large mass of people in real time and at affordable costs due to the internet technology. Due to these factors, together with its interactive nature, many companies have opted to using it to enhance their marketing campaigns. There are varied types of social media sites. Suraj (2010), documents that there are three main categories of social media sites, social bookmarking, social networking and media sharing. Bookmarking involves utilizing the bookmark function of the browser to create and save your account and share them with friends all over the world (Saraj 2010). The examples of bookmarking sites include: Digg.com, Stumbleupon.com and Delicious.com (Saraj 2010) Social networking sites are vital for making new links with people and family members and to share whatever information you want to share. Some of the commonly used social networks include: Facebook.com, Twitter.com, and Myspace.com (Saraj 2010). Finally, as the name suggests, media sharing sites are used to share photos, videos and audios and the commonly used site in this category is YouTube. Note that once the information has been conveyed to other users of the sites, they have an option of giving their views making social media communication very interesting and interactive. The fact that it is enjoyable has today caused a problem of internet addiction. Social media marketing campaigns are series of planned activities using the social media to persuade consumers and members of the public that an organization’s or a company’s, products or services are valuable (Ward 2012). Today many people have access to internet and so they visit social media sites. Therefore, companies who choose to venture into social media marketing campaigns will establish a large customer base and improve their reputation. Social media marketing campaigns are interactive in nature and this gives the public an opportunity to air their views about a company; its products and services. This may happen in the form of compliments or criticism. When a company is commended for good work, it should endeavor to maintain and improve the same. Criticisms should be taken very positively ...Show more

Summary

Evaluation of social media marketing campaigns Marketing is one of the vital facets of business and organizational development, and managers should ensure that good and reliable marketing strategies are in place to realize success. What is marketing? According to Hornby (2000), “it is the activity of presenting, advertising and selling a company’s products in the best possible way.” Marketing is an organizational function that strives to promote it in order to boost its image, products and services…
Author : gerhardwisozk
Evaluation of Social Media Marketing Campaigns essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Evaluation of Social Media Marketing Campaigns"
with a personal 20% discount.
Grab the best paper

Related Essays

Mental Health Campaigns
Mental Health Campaigns How to examine stigma surrounding mental health and how entertainment-education may be utilized in to public health campaigns. Mental health, according to W.H.O, is "a state of well-being in which every individual realizes his or her own potential, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to her or his community" (Mental Health, 2011).
9 pages (2250 words) Research Paper
How can a firm use social media in branding
The research study concluded that social media marketing is highly important for the organizations. Almost every other organization is integrating social media marketing with the Integrated Marketing Communication (IMC) strategies. Different organizations have been able to reap several advantages and benefits on the basis of well thought and well formulated social media marketing strategies.
9 pages (2250 words) Research Paper
Internet Technology, Marketing and Security

The paper illustrates the application of social media by Pepsi, Red bull and Coca-Cola brands and the related successes and failures. Finally this paper speculates on the future of social media in addition to relevant recommendations for effective utilization of social media by businesses in the future.

8 pages (2000 words) Research Paper
Marketing in Social Media (Facebook)
Marketing is an important business strategy that involves creating awareness of a certain product or institution. There are various methods to market a product, which include billboards, television and radio broadcasts, internet, road shows, newspapers and magazines among others.
5 pages (1250 words) Research Paper
Social Media Marketing
Social media marketing refers to the concept of gaining traffic and attention through launching and running promotional campaigns, through identifying and engaging with influencers and interested parties through social media.
4 pages (1000 words) Research Paper
Internet Strategies and Direct Marketing
Creating effective marketing campaign strategies can determine the success or failure that is incorporated into a website. A proponent that is associated with this is direct marketing campaigns, which creates an impact not only with basic advertising through search engines, but creates effective results through relationship building opportunities.
11 pages (2750 words) Research Paper
Social Media
On the other hand, there are disadvantages of social media platform, which are inclined to marketing of various goods and services. As such,
6 pages (1500 words) Research Paper
Social media in marketing
nventive technologies such as internet, communication devices, computers, electronic devices and many others entirely changed the life style and characteristics of a human being. Internet is that invention that opened the world of E-commerce, online learning as well as online
12 pages (3000 words) Research Paper
Social media marketing
However, designing effective social media promotional strategy that is effective of achieving clear brand awareness has been a challenge to many
5 pages (1250 words) Research Paper
REVINATE Social Media Marketing
W Los Angeles also has recreational facilities such as a shopping arcade and spa. Delightful food is also served at the restaurant. Rooms availableat W Los Angeles Westwood Hotel are in categorized into four rooms i.e. 1,2, 3 and
3 pages (750 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation