SWOT Analysis of Carnival Corporation: Acquiring Princess Cruise Line (2002) - Case Study Example

Only on StudentShare

Extract of sample
SWOT Analysis of Carnival Corporation: Acquiring Princess Cruise Line (2002)

These packages range from air-conditioned transportation to and from the airport to a variety of dinner and entertainment on board as well as 24 hour room service and housekeeping not to mention the scheduling of daily activities to avoid boredom and monotony during the cruise.
Every great success has a weakness story behind it or a dirty linen that needs to be washed somewhere. The same is the case for Carnival Corporation. In 2001, six of its cruise line ships failed to comply with the federal ocean pollution rules set as pertains the discharge of its bilge water. This led to a federal lawsuit that saw the corporation pay $18 million in fines and court restitution fees in settlement. What this meant was a shortage of $18 million and negative publicity as the whole lawsuit was a public affair. This meant a setback in customers and especially those who are environmentalists.
The other negative publicity emanated from the numerous cases of onboard virus attacking several of their cruise line ships during the cruise. These viruses reported in Holland America, Carnival cruise line led to evacuations, cancelation of the sailings and reimbursements which meant additional unforeseen costs as well. The other greatest weakness is the long-term debt of $3 Billion as of 2001 which weighs heavily on the cruise corporation and could render it bankrupt in future if strategies are not taken soon.
Being the “first” and having the largest market share in the industry, Carnival Corporation has many opportunities. According to a research carried out by Boston Consulting Group Study majority of the North American population (85-88%) had yet to take a cruise vacation and this therefore means a great opportunity that need to be tapped into and quickly for that matter.
Cruise ships for a while have been targeting the rich and hence the middle class do not get ...Show more

Summary

Carnival Corporation has several strengths and which have enabled it remain in the market despite the competition and the challenges it has faced since it began in 1972. It has had several “firsts” in terms of cruise locations and services being offered which has gained it a…
Author : vicenta06
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"SWOT Analysis of Carnival Corporation: Acquiring Princess Cruise Line (2002)"
with a personal 20% discount.
Grab the best paper

Related Essays

SWOT Analysis - NYLB.
The New York Liquidation Bureau known as the NYLB is a unique entity which does not receives any fund from the taxpayers but carriers out the functions of Superintendent of financial services as a receiver and discharges his statutory duties in order to take care of the interest of the creditors and policyholders of those insurance companies which have been declared insolvent and impaired.
12 pages (3000 words) Research Paper
Film Analysis Project - Carnival Cruise Lines
The cruise line is owned by a British-American Carnival Corporation & PLC. The firm has the biggest fleet having about 23 vessels which are presently in action that attract about 21.1% of the global market share. The North American segment of the company provides most of the executive management.
5 pages (1250 words) Research Paper
Environmental Scan & SWOT Analysis
The evaluation by Business Week Global Brand Scorecard indicates that it is the fastest growing brand in the automotive industry. The valuation of the brand in terms of equity placed the brand at $3, 108 million in 2006 (Boone & Kurtz, 2011, p. 111). Brand strength is vital in improving the competitive advantage and in turn offset the increasing competition.
4 pages (1000 words) Research Paper
SWOT Analysis
SWOT as an acronym represents the Strengths, Weaknesses, Opportunities and Threats that define a business’s environment. The identification of these aspects of a business helps in establishing a strategic plan for the organization. The SWOT analysis is also essential in the
2 pages (500 words) Essay
SWOT Analysis
Low prices, excellent brand value, new products & services, excellent supply chain, and a huge loyal customer base are some of the strengths of Trader Joes. Being one of the largest grocery
1 pages (250 words) Essay
SWOT analysis
Founded in 1919, the company has spread into one of the largest corporate companies and can favorably compete with others in terms of financial and positional rating at the London stock exchange and is also a member of the FTSE 100 Index.
8 pages (2000 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT