Branding - Research Proposal Example

Only on StudentShare

Extract of sample
Branding

With a clear level of branding architecture, an organization can decide on the level of branding that will receive the greatest support and emphasis. In addition, the organisation can also establish and define the relations between the various brands in the organisation. Branding has moved into the daily lives of individuals in the Western societies affecting more sectors than ever before as the competition for audiences among companies intensifies (Owen, 1993). Branding is no longer a concept limited to companies, as there has been a rise of the practice in universities and other institutions. However, as branding becomes a mainstream practice and concept, it risks being misinterpreted and misunderstood. This is because branding is not only creating a logo and graphics to represent a company, person, or country (Healey, 2008). Branding is encompassed by the perceptions of the reputation as well as the tangible look and feel of the company, service, product, individual, or country (Hestad, 2013). It relates to the behaviour of the company as well as the customer experience. Therefore, the concept of branding, applies to aspects that are within and outside the organisation.
Consumers usually generalize their attitudes and perceptions across services and products based on two key factors (Hansen & Christensen, 2004). These factors are the impression they form on product attributes and the credibility of the country of origin of a brand or product (Hansen & Christensen, 2004). The product attributes include value of money and product quality while the credibility of the country of origin of a product is based on the individual’s familiarity of the country of origin of the product. These two factors are responsible for the creation of a favourable perception in a consumer that influences them to purchase and use a particular product or brand.
The challenge, however, is the formation of stereotypes that are responsible for influencing individuals’ ...Show more

Summary

The first step towards establishing a successful brand is to understand how to balance and manage divisional, corporate, and product brands and subsequently leverage equities across an…
Author : qgutkowski
Save Your Time for More Important Things
Let us write or edit the research proposal on your topic
"Branding"
with a personal 20% discount.
Grab the best paper

Related Essays

Branding
This primarily happens owing to a misplaced and faulty understanding of the overall concept of branding. Branding involves some sacrosanct and pithy attributes which are closely intertwined with the quality and utility of the product being branded, which if overlooked could lead to unexpected results.
3 pages (750 words) Essay
Re-Branding
Re-Branding: A Marketing Analysis of How Hunter Boots Engaged with Such a Process and Ultimately Benefitted Although re-branding is a term that is thrown around a great deal within the world of product development and marketing, the reality of the matter is that re-branding is merely an umbrella term for a host of marketing theories and concepts that necessarily are entailed within such a process.
3 pages (750 words) Case Study
Branding
The startup capital of $50000 was provided to the magazine by “The Body Shop”. The launch of the magazine TBI was actually inspired by Street News, a leading newspaper in the United States of America (USA) sold by the homeless people. The main objective behind the launch of the TBI was to provide employment opportunity of the homeless people of UK.
5 pages (1250 words) Essay
Branding Assignment

The author states that the political environment proved extremely effectively for the organization of Foxtons: London’s Real Estate Agents. This is mainly because of the introduction of the property act of 1979. This enhanced the buying behaviour of the individual thereby amplifying the market share and demand of the real estate organizations.

11 pages (2750 words) Assignment
Branding
As per the American Marketing Association brand is defined as the design, symbol, sign, term, name or a combination of all of them, which helps the customer to distinguish the goods and services of one seller or a group of sellers from those of the competitors.
8 pages (2000 words) Assignment
Branding & Communication
There are distinguishable characteristics prevalent in all three forms of branding. Branding activities play a vital role in enhancing corporate image. Corporate brand architecture encompasses interaction of one
14 pages (3500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT