Marketing - Essay Example

Only on StudentShare

Extract of sample

Lastly, services are intangible, meaning they cannot be touched or physically felt. This increases the hesitation in a consumer’s mind regarding the credibility, making the purchase decision harder. Thus, it is important that the services and its USP are marketed properly to increase awareness and allowing consumers to make a conscious choice according to the marketed characteristics.
2. Apple Inc. is a US based company that manufactures, markets and sell electronics, cellphones, tablets, software’s and personal computer s to the masses at a premium price. The ‘apple’ phenomenon is not a new one for this day and age where the initiative taken by Steve jobs took the world by storm. New innovative softwares, technologically advanced systems and superior user experience were some of the key differentiating factors that allowed Apple to attain the current position in the market.
The targeting strategy adopted by Apple is differentiated targeted. This is because the company believes in selling high end products that offer superior customer value at a premium price. The focus of the company as per Tim Cook, CEO of Apple, is to create a halo effect that leaves people craving the product once one is hooked on to it (Pride, pg 43). The availability is relatively concentrated due to the company’s aim to keep up the ‘premium product’ image. Apple differentiates its products on the basis of the features offered, the brand association and the superior experience that it promises. Apple loyalists have this concept embedded in their minds and thus they do not consider switching. It also reflects the founder, SteveJobs’s aim to make the product so superior in quality and experience that the market comes to them and they don’t have to market themselves. This is the reason why the minimalistic advertising still allows apple to gain and ...Show more


Service marketing refers to activities that allow marketing of services with consideration for the different characteristics that it incorporates in comparison with products. The services mix also takes into account three additional aspects as compared to the 4 Ps for…
Author : nokon
Save Your Time for More Important Things
Let us write a custom essay on your topic
with a personal 20% discount.
Find out more

Related Essays

Moreover, it was in my personal capacities that I observed the greatest changes. I tend to move towards courses that introduce me to new concepts and force me to re-examine any old beliefs that may not be authentic. This is why the course on financial service marketing was so intellectually stimulating for me.
8 pages (2000 words) Essay
MARKETING . Marketing Effective Positioning Is Vital Element of International Brand Strategy According to research, positioning is a category of marketing communication that has a significant responsibility in improving the desirability of international brand.
5 pages (1250 words) Essay
The higher the sales of a company, the higher the revenue accrued. The process of moving the goods from the production to the hands of the customer is called marketing. However, marketing does not apply to the sale of goods alone. Services offering firm s and individuals also need to create an awareness of the type of services that they offer, which is referred to as marketing.
6 pages (1500 words) Research Paper
The role of marketing in effective implementation of strategic planning process is determined by how different types of marketing organizations, programs and policies work better under different strategies. Different strategies of a business are accompanied by functional policies and competitive devices such as customer service, advertising and product quality (Dodds, B.
4 pages (1000 words) Essay
Like marketing strategy, the company strategy must also be customer oriented to ensure improved company-customer relation hence improved profits. Strategic planning contemplates the current available decision choices and their future impacts on the business.
4 pages (1000 words) Essay
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 pages (1000 words) Essay
It is a broad term that encompasses human activities relating to the market. Thus, it could be said to be a social process through which
4 pages (1000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email