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Corporate Strategy: The Company Project: Vodafone Group Plc - Essay Example

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Corporate Strategy: The Company Project: Vodafone Group Plc

The head office of Vodafone Group Plc is situated in London in the United Kingdom. Vodafone Group Plc is the market leader in providing wide array of communication services including voice calls, internet access, video messaging and picture to its customers in order to assist them in fulfilment of their communication desires. Vodafone Group Plc mainly operates within Europe, Africa, Asia Pacific, the United States and Middle East with a total range of customers of 371 million (Vodafone Group, 2011). Vodafone Group Plc is a renowned organisation, which encompassed total revenue of ?45.9 billion along with profitability of ?7.870 billion in the year 2011 (Vodafone Group, 2011). Thus, it is one of the market leaders in this sector. The prime objective of Vodafone Group Plc is to offer various inventive products and/or services to its customers in order to cope up with their varied alternating demands and needs. This is extremely essential for Vodafone Group Plc to retain its market share and position in this global market. The paper mainly aims to critically analyse and evaluate the current strategy of Vodafone Group Plc in an efficient way with the help of PESTLE and Porter’s five forces model. ...
This is because Vodafone Group Plc mainly aims to augment the life of the consumers with the help of exclusive power of mobile communique. For this reason, Vodafone Group Plc updated their business policies in the year 2010 and positioned itself by making alteration i.e. from ‘a stronger to a more valuable Vodafone’ (Vodafone Group, 2010). The strategies that have been altered include highlighting more on the key parts of development potentials, expanding into rising markets such as Ghana and Qatar, augmenting the value of Vodafone and thereby improving the revenue of the organisation (Vodafone Group, 2010). This specific strategy is undertaken by Vodafone Group Plc in order to enhance its growth and intensification along with overall profit. The strategy can be evaluated with the help of PESTLE analysis. PESTLE Analysis Political Factors Political environment is mainly associated with various rules and regulations, which offer high impact on the telecommunication services of a country. In recent era, the Foreign Direct Investment (FDI) rate enhanced to a significant extent in the economy of the United Kingdom that helped Vodafone Group Plc to enhance its brand equity and identity in the market. Moreover, it also helped Vodafone Group Plc in attracting more customers in the market of the United Kingdom, which facilitated the organisation to enhance its overall revenue from ?44.5 billion in the year 2010 to ?45.9 billion in the year 2011 (Vodafone Group, 2010). In addition, its operating profit also augmented from ?11.5 billion in the year 2010 to ?11.8 billion in the year 2011 (Vodafone Group, 2011). Other than this, augmentation in FDI investment also facilitated the company to enhance its total range of customers from ? 341.1 million in the year 2010 to ? ...Show more


Corporate Strategy: The Company Project: Vodafone Group Plc Table of Contents Table of Contents 2 Task 1 3 Critical Analysis of the Current Success Strategy of Vodafone Group Plc 4 PESTLE Analysis 4 Porter’s Five Forces Analysis 7 Task 2 10 References 15 Task 1 Vodafone Group Plc is an international telecommunication corporation, which includes the world’s second highest number of subscribers…
Author : nicholaus73
Corporate Strategy: The Company Project: Vodafone Group Plc essay example
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