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Corporate Strategy: The Company Project: Vodafone Group Plc
Pages 8 (2008 words)
Corporate Strategy: The Company Project: Vodafone Group Plc Table of Contents Table of Contents 2 Task 1 3 Critical Analysis of the Current Success Strategy of Vodafone Group Plc 4 PESTLE Analysis 4 Porter’s Five Forces Analysis 7 Task 2 10 References 15 Task 1 Vodafone Group Plc is an international telecommunication corporation, which includes the world’s second highest number of subscribers.
The head office of Vodafone Group Plc is situated in London in the United Kingdom. Vodafone Group Plc is the market leader in providing wide array of communication services including voice calls, internet access, video messaging and picture to its customers in order to assist them in fulfilment of their communication desires. Vodafone Group Plc mainly operates within Europe, Africa, Asia Pacific, the United States and Middle East with a total range of customers of 371 million (Vodafone Group, 2011). Vodafone Group Plc is a renowned organisation, which encompassed total revenue of ?45.9 billion along with profitability of ?7.870 billion in the year 2011 (Vodafone Group, 2011). Thus, it is one of the market leaders in this sector. The prime objective of Vodafone Group Plc is to offer various inventive products and/or services to its customers in order to cope up with their varied alternating demands and needs. This is extremely essential for Vodafone Group Plc to retain its market share and position in this global market. The paper mainly aims to critically analyse and evaluate the current strategy of Vodafone Group Plc in an efficient way with the help of PESTLE and Porter’s five forces model. ...
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