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Marketing Course Evaluation - Essay Example
Pages 6 (1506 words)
Running head: Marketing Course Evaluation 22nd April 2012 Abstract The marketing course has exposed me to major insights and understanding that include targets markets, product positioning and market segmentation…
Likewise, I have learnt that firms should emulate appropriate brand names and pricing strategies in order to enhance the perception, motivation and product awareness that play a significant role in the consumer buying process. In its effort to attain a competitive edge, Lockheed Martin Aeronautics Company has embarked on merging with other companies in its effort to market products such as C-5, C-130 and C-141. In the same way, the company emulates horizontal market system for example at one time it replaced F-117 with F-22 based on the consumers feedback. Actions that I intend to take to stay current in my field includes, post graduate course in Project Management, Six Sigma Black Belt Certification (CSSBB) as well as masters degree. In order to improve the value of this course to the working adults, it is essential for lecturers to allocate adequate time for theory lessons as well as practical sessions. In addition, marketers should be trained on how to use web 2.0 as a major marketing tool. Introduction In the contemporary world, firms have emulated a number of strategies to remain competitive and retain their customers. Through the guidance of the marketing managers, companies have emulated aspects such as proper branding, effective product positioning and pricing as well as promotional strategies. ...