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Marketing Course Evaluation - Essay Example

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Running head: Marketing Course Evaluation 22nd April 2012 Abstract The marketing course has exposed me to major insights and understanding that include targets markets, product positioning and market segmentation…
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Marketing Course Evaluation
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Marketing Course Evaluation

Likewise, I have learnt that firms should emulate appropriate brand names and pricing strategies in order to enhance the perception, motivation and product awareness that play a significant role in the consumer buying process. In its effort to attain a competitive edge, Lockheed Martin Aeronautics Company has embarked on merging with other companies in its effort to market products such as C-5, C-130 and C-141. In the same way, the company emulates horizontal market system for example at one time it replaced F-117 with F-22 based on the consumers feedback. Actions that I intend to take to stay current in my field includes, post graduate course in Project Management, Six Sigma Black Belt Certification (CSSBB) as well as masters degree. In order to improve the value of this course to the working adults, it is essential for lecturers to allocate adequate time for theory lessons as well as practical sessions. In addition, marketers should be trained on how to use web 2.0 as a major marketing tool. Introduction In the contemporary world, firms have emulated a number of strategies to remain competitive and retain their customers. Through the guidance of the marketing managers, companies have emulated aspects such as proper branding, effective product positioning and pricing as well as promotional strategies. ...
that I have gained Target Markets One of the skills that I have gained from the course is that for a company to be successful, it has to aim at particular customers. Being one of the major marketing strategy, target marketing in collaboration with the marketing mix that include price, product, promotion and price is essential especially when firms are aimed at expanding their customer base. Market positioning and segmentation The course has also exposed me to product positioning. This entails the process through which marketers create an image or the identity of their products on the minds of their consumers. One of the vital objectives of an effective product positioning is that it creates a strong customer awareness thus generating repeated purchases leading to high sales. On the other hand, market segmentation involves classification of the customers based on one or more characteristics (Kotler et al, 2010). In this way, firms are able to identify groups of customers with similar needs. Examples of market segmentation that this course introduced me into include geographic segmentation, demographic segmentation, psychographic segmentation, segmentation according to benefits and occasions as well as behavioral segmentation. Connecting with customers Building customer value, satisfaction, and loyalty Through the course, I was able to gain adequate skills on how to build customer value by enhancing a positive relationship especially by ensuring that organisations address the problems faced by the consumers in a timely manner. In addition, to ensure that the consumers are satisfied, it is imperative to provide quality products that meet their needs (Paliwoda et al, 2009). One of the major ways of enhancing customer loyalty is by creating a positive company-customer ... Read More
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