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American Well: The Doctor Will E-See You Now - Term Paper Example

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American Well: The Doctor Will E-See You Now

Practically, American Well is an internet based healthcare platform that enables the patients and health care providers to communicate with each other using video chat, text chat, or phone. It assists the patients to get in touch with the respective doctors at any point of time, without any delay in case of an emergency. The business is based on the belief that technology could be leveraged to bring traditional healthcare to people’s home and workplaces. In this setup the patient can fix an appointment as per his/her convenience with healthcare professionals of their choice. Here the data related to medical analysis and medical claim gets immediately integrated into the system. The medical history of the patient’s visit remains in the system and this enables other healthcare providers to continue the follow up, if necessary (Ofek and Laufer, 2010, p.1). 1. The central strategic marketing issues and decisions needed to be made at the organizational, business unit, or product level Positioning & identifying target market The concept “the doctor will see you now” has been well integrated with appropriate technology, which finally gave shape to American Well (American Well may make America well…online! 2009). ...
As mentioned earlier, another reason for the initial success of this organization is the declining availability of the primary healthcare providers. As estimated from a recent survey, by the end of 2025, the United States of America will face a lack of nearly 44000 general physicians. If this figure comes out to be true, this situation will largely assist the growth of online health care systems. Again data shows that regular interaction with the primary care physicians rather than occasional visits to specialist can reduce the mortality rates. This can also potentially save adequate money (American Well, 2012, p. 3). The products available The unique selling proposition (USP) and the service of American Well lie in the easy accessibility of online health care. This is the main feature that lures the attention of the patients, especially when they are satisfied with the services provided by American Well. The notable products available in the company include the facilities of video chatting, texting, and online communications with the respective doctors. It maintains a database of the patients for future reciprocations. American Well has also made the health care facility available to the common people at low cost. It provides optimum satisfaction in the context of “anytime and anywhere”, which implies a patient can get access to their doctors irrespective of time and place. It also facilitates the provision of comprehensive clinical care programs on their website. Also there is a provision where teams from various disciplines join together to assist in case of a patient, and communicate amongst themselves efficiently as and when needed. Together with all these facilities, online care provides the feel of home as the patient is interacting ...Show more

Summary

Running Head: AMERICAN WELL American Well: The Doctor Will E-See You Now Online health care is a popular phenomenon in United States of America (USA) nowadays. This popularity owes its origin to the fact that over time the number of doctors in USA has declined but their demand has always experienced a rise…
Author : kozeyprice
American Well: The Doctor Will E-See You Now essay example
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