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Marketing Plan - Research Paper Example
Pages 15 (3765 words)
Marketing 08 March 2012 Marketing Plan Executive Summary: APPLET-i is a computer training service business located at Cochin. Computer training services, as shown in our plan, “have an excellent profitability level and growth rate…
“A Marketing Plan is a document that supplements a business plan and brings together all your market research so that you can work out exactly where your business is going and how it is going to get there” (Benefits of Marketing par. 1). Market research indicates a specific, growing need in areas related to products and services. The market strategy, based on a cost effective approach, aims at attaining this clearly defined target market. The main marketing objective is to support continued profitability and growth by implementing the strategy in an effective manner. Mission: To promote individual excellence through the provision of quality training programs thereby building a strong brand image in the market. Environmental Analysis: The environmental analysis regarding the current situation of the organization or firm to the marketing environment (target market). The environmental analysis mainly considers the external factors influencing the market. There are a number of external factors they are, economic, competitive, political, legal (regulatory), technological and socio-cultural factors. These factors are also known as macro environmental factors. This study analyzes the strategic decisions for doing the market research. 1. Competitive Force: The competition among the computer training centre is strong in Cochin. ...
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