The paper presents the environmental analysis regarding the current situation of the organization or firm to the marketing environment (target market). The environmental analysis mainly considers the external factors influencing the market. There are a number of external factors they are, economic, competitive, political, legal (regulatory), technological and socio-cultural factors. These factors are also known as macro environmental factors. This study analyzes the strategic decisions for doing the market research. The competition among the computer training centre is strong in Cochin. The company faces competition from many online education organizations. The main competitors for the company are Gtech and Aptech and 30 to 40 percent of market share are holded by them. But the new courses like I phone and I pad applications are only provided by the Applet-I. So at the initial stage we are not expecting much competition. The economic factors are used to reduce the overall cost, like promotion expenses and other expenses. Economy force is an important macro environmental factor because, these forces effectively make decisions how to operate the business. Most of the new generation business largely invests the amount to the promotional activities. APPLET-i, introducing the specialty in promotion. There are some new techniques are used with low cost comparing with the competitors. The main promotion tool is social networking sites such as face book, orkut etc. No political influences is expected to affect the smooth operations of Applet-I. 4. Legal Forces: By paying more attention in advertisement through Medias and through the direct contact of targeted customers, the company can reach upto the target groups. So we are keeping ourselves aside from distributing advertisements through mails (junk mails). 5. Technological Forces: In this most modern world technologies are changing second by seconds. The technological forces include the aspects of research and development, automation, the rate changes in technology etc. Technological forces influence the outsourcing decisions. The changes in technology can effects the cost, quality and make innovation like products, process, new technologies, services and ideas. In APPLET-i using the modern technology for its services. 6. Socio Cultural Forces: Today the people have a positive attitude towards the computer education. They find it as an easy and convenient way for attaining any certified course within a very short duration. They can learn it as a part course too. This is less time consuming and cost effective too. Company Analysis: APPLET-i is based
Cite this document
(“Marketing Plan of APPLET-I Research Paper Example | Topics and Well Written Essays - 3250 words”, n.d.)
Retrieved from https://studentshare.net/marketing/6373-marketing-plan-of-applet-i
(Marketing Plan of APPLET-I Research Paper Example | Topics and Well Written Essays - 3250 Words)
“Marketing Plan of APPLET-I Research Paper Example | Topics and Well Written Essays - 3250 Words”, n.d. https://studentshare.net/marketing/6373-marketing-plan-of-applet-i.
Cited: 0 times
It is the main concern of the following paper to promote individual excellence through the provision of quality training programs thereby building a strong brand image in the market. Market research indicates a specific, growing need in areas related to products and services…
Food industry is really vast and has enormous opportunities. I am ready to acquire success through hard work and also help others along the way. So according to me, restaurant business is an ideal option for me and my crew. I am sure I can afford to invest money for commencing this business.
Though there are many advantages of moving to the satellite television cable based television is still essential to many who cannot afford to buy the necessary equipment I order to receive the satellite television signals. Cable television has been in existence for quite a long time and many people are comfortable with its pricing and ease of access.
The product being launched is a handheld retinal scanning device that uses laser technology to instantly recognize the patient, offering hospitals, emergency crews and other clinical staff members an instantaneous patient profile and history. This device is
In order to fully address customer needs, the tastes and preferences of the customer have to be identified and put into consideration when operationalizing strategies to capture the target market (Daviron & Ponte, 2006). In so doing, understanding the diversity
It invests on vaccines, over-the-counter medicines and such other broad range of health-consumer related products. The company has a profile of operating in the various segments of consumer healthcare products and pharmaceuticals within the UK as well as
This product can be used on all skin types.
Sylva make-up kit is an award winning cosmetic product that lasts for almost 15 hours without coming off or fading. The product will be produced by Sylva Company Limited. The target customers will be
is one of the strongest hair care brand of C&A offering consumers with supreme quality that has epitomized hair care and a practical approach of achieving beautiful, healthy hair. In all its markets, Pro-Vitamin Shampoo has kept the same message of empowering the women to decide
strategic changes, the company has evolved in terms of brand development and diversification to become the third largest telecommunication company in the US. Today, the company offers a wide range of services including voice, broadband and messaging services with the US. The